Account-based marketing platform RollWorks, a division of NextRoll, announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into actionable insights. This integration builds on RollWorks’ breadth of capabilities to empower B2B sales teams—earlier this month, the company launched RollWorks Journey Events for HubSpot, which brings the power of buyer journey stage data directly within CRM.
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RollWorks Journey Events gives sales teams one easy, automated visualization into their account events from within and outside of RollWorks to see how they are driving account progression. Seeing how an account is influenced while moving through the buying journey allows organizations to understand what is working and what needs refinement in their ABM program to create lockstep customer engagements.
“Journey Events for Salesforce is a fantastic illustration of the power of ABM and CRM,” said Darragh Fitzpatrick, Chief Revenue Officer at RollWorks. “With the addition of this solution, RollWorks has given the majority of go-to-market teams consolidated account-level visibility within Salesforce. Our own revenue team leverages this integration and has found it to be useful to understand what activities are driving progression and what messaging will resonate with prospects.”
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business
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