ActiveCampaign Launches the First Autonomous Marketing Connector for Anthropic’s Claude

ActiveCampaign, a leader in marketing, has launched the first self-driving marketing connector for Anthropic’s Claude. Now in Claude’s Connector Directory, users can easily access ActiveCampaign’s powerful marketing tools. Users can get performance metrics, create campaigns, update CRM details, or start automations. They can do all this using simple, natural language prompts.

Built on ActiveCampaign’s MCP server, the connector brings powerful bidirectional functionality directly into the Claude workspace. For marketing teams working inside Claude, this eliminates the need to switch tools or juggle multiple tabs. Instead, they gain a unified environment where insights, analysis, and execution happen in one continuous flow.

“This integration redefines how marketers get work done,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “By making ActiveCampaign’s billions of marketing data points available in Claude, we’re meeting users where they work. Marketers can now bring the full power of ActiveCampaign into their daily AI workflow, moving seamlessly from insight to action.”

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Key Capabilities of the ActiveCampaign–Claude Autonomous Connector

Conversational access to marketing intelligence

Claude users can now request detailed marketing insights through intuitive, natural language commands. Whether asking for campaign results, reviewing contact history, or analyzing automation performance, ActiveCampaign surfaces the right data instantly. A prompt like “How did my campaigns perform last week?” gives Claude the context it needs to provide meaningful, data-backed guidance.

End-to-end workflow execution inside Claude

The connector streamlines daily marketing activities by enabling full execution directly within the AI interface. Marketers can trigger automations, brainstorm content, or update customer journeys without leaving their workspace. For example, a command such as “Start the ‘Post meeting thank you and follow-up’ automation for my contact Emma Murrey” is carried out immediately, improving response time and operational efficiency.

Real-time AI-driven strategic recommendations

By merging ActiveCampaign’s marketing intelligence with Claude’s analytical capabilities, marketers gain faster access to performance insights and actionable next steps. Ask Claude to review recent activity, and it might say: “Your open rates increased 15% among first-time buyers. Consider a follow-up campaign to deepen engagement.” This transforms raw data into real-time strategy that accelerates decision-making.