Announcing Inflection.io and Snowflake Integration For Data Warehouse-based B2B Marketing Automation

Data is collected, stored, and analyzed in near real-time today. Heaps of customer data are more accessible than ever before. However, harnessing the power of data for business cases is still a work in progress.

Product-led growth companies have an affinity to store thousands of product events, user activity data, demographic, and firmographic information for analyzing and gathering insights. But, the limitations of the legacy B2B marketing automation vendors like Marketo restrict the actions a product-led marketer can perform to drive revenue from the insights.

We built Inflection to solve for these points of friction for marketing in the PLG era. Inflection is the only B2B marketing automation platform purpose-built for product-led growth companies. We made marketing automation truly data-driven and scalable.

We are excited to announce Snowflake integration with Inflection to help marketing teams have meaningful conversations with customers backed by unified data from siloed sources, at the PLG scale.

Also Read: Social Media Monitoring: Meaning, Importance, Functioning, and Pricing

Why Inflection?

Inflection is founded by former Bizible, Marketo, and Adobe executives. We had front-row seats to the undeniable rise in PLG adoption and the changes the end-use era brought to B2B marketing. We are marketers building for marketers navigating the product-led ecosystem.

We built Inflection to drive adoption, expansions, and delightful engagements for your product users based on their new identity profile — a single view of the product, people, and account activity data.

You need marketing to drive off the source of truth, Snowflake has moved to be the ‘source of truth’ for so many companies. We are proud to be the only B2B marketing automation solution with a native integration with Snowflake to power product activity-based marketing.”