Apollo.io Appoints Marcio Arnecke as CMO and Adam Carr as CRO to Accelerate AI-Powered Go-to-Market Innovation

Apollo.io, a leading AI-powered go-to-market sales platform, announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These strategic hires mark a pivotal moment in the company’s evolution. Apollo is transitioning from a high-growth startup to a mature enterprise technology company, now generating more than $100 million in annual recurring revenue. The new executives join an accomplished leadership team that recently added Bela Stepanova as Chief Product Officer from Box and Iterable, and Matt Curl as Chief Operating Officer (COO) from Checkr.

“Marcio and Adam bring exceptional expertise in scaling high-growth technology companies and transforming go-to-market strategies through innovative approaches,” said Tim Zheng, Co-founder and CEO at Apollo. “Their deep understanding of AI-powered sales solutions and proven track records of building world-class revenue organizations will be instrumental in accelerating our mission to make advanced sales intelligence accessible to businesses worldwide.”

The appointments represent a strategic inflection point for Apollo, signaling the company’s ambition to become a category-defining platform in AI sales intelligence. As CMO, Marcio Arnecke will lead Apollo’s global marketing strategy, leveraging his extensive experience in scaling B2B SaaS marketing across international markets. With over two decades of expertise driving revenue acceleration, Arnecke has previously transformed marketing functions at industry leaders like Intercom and Zendesk, which he helped scale from $40 million to $1.7 billion, culminating in a successful IPO.

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Arnecke’s background is particularly critical in translating Apollo’s complex AI technologies into compelling market narratives. His track record demonstrates an ability to build sophisticated global marketing strategies that expand market reach across enterprise, small and mid-market segments, creating repeatable and scalable marketing engines that support hypergrowth.

Adam Carr joins as CRO, bringing profound enterprise sales leadership from his tenure at high-growth companies like Box and most recently Miro, where he played a pivotal role in growing the company’s high-touch revenue from single digits to hundreds of millions in ARR. Carr brings a proven track record of scaling high-performance sales teams, with expertise in Product-Led Growth (PLG) and Product-Led Sales (PLS) strategies that will be critical in accelerating Apollo’s expansive outbound expansion strategy and driving the company’s next phase of operational growth. At Apollo, Carr will lead the revenue organization, focusing on strategic sales execution, development initiatives, and overseeing inbound and outbound sales channels, partnerships, customer success, and client onboarding.

“Apollo is transforming how sales teams discover, engage, and convert prospects through our comprehensive B2B data intelligence and advanced AI,” said Marcio Arnecke. “What sets us apart is our commitment to transparency and precision in data collection. I’m excited to help position Apollo as the definitive AI sales platform for growing businesses, with the most accurate and actionable insights.”

SORUCE: PRNewswire