Creatio Named Leader in 2025 Gartner Magic Quadrant for Marketing Automation

Creatio, a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, has been recognized as a Leader in the 2025 Gartner^® Magic Quadrant™ for B2B Marketing Automation Platforms (MAP) for the fifth consecutive year.

In its 2025 Magic Quadrant, Gartner emphasized the transformative role of AI agents in marketing automation platforms, noting that “Agents represent the biggest B2B MAP innovation in the past year. The ability to interact with an autonomous agent through natural language prompts has changed how marketers use technology to get their jobs done.”

Creatio is at the forefront of innovation with AI agents, which are natively embedded in the platform to deliver autonomous, natural-language interactions.

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Creatio Marketing is a new era marketing platform to accelerate lead-to-revenue cycle with no-code and AI at its core. Unlike legacy vendors that charge separately for AI and force it to work across siloed architectures, Creatio natively offers marketers complete AI-powered, no-code automations for campaign activities, content generation, analytics, and more, on a single platform at no additional cost. With natural language as the default interface, marketers can design and execute campaigns, orchestrate customer journeys, and create their own dashboards without overdependency on IT.

Creatio believes this recognition highlights its industry presence and underscores the company’s role in shaping the AI economy.

“We are honored to once again be recognized as a Leader in the 2025 Gartner^® Magic Quadrant™ for Marketing Automation Platforms,” said Burley Kawasaki, Global VP of Product Marketing and Strategy at Creatio. “We believe this recognition underscores our commitment to pioneering the next generation of B2B marketing automation by leading the way with AI agents that redefine how organizations engage with customers. By uniting best-in-class applications and intelligent agents on a single platform, we empower users to achieve seamless adoption, unmatched productivity, and measurable ROI from day one—while embracing a hybrid world where human marketers and AI agents collaborate to deliver more creative, personalized, and impactful customer experiences.”

“[With Creatio Marketing] We can now monitor campaign performance in real-time and directly link our marketing efforts to revenue, helping us optimize our strategies for greater impact.” — Greg Morgan, Senior Director, Financial Systems and Analytics at Griswold

Marketing Creatio can be deployed as a standalone product or as part of Creatio’s unified suite for marketing, sales, service, and revenue operations. Creatio’s offering includes Studio Creatio (no-code platform), agentic CRM applications, native AI, industry-specific workflows for 20 verticals, and access to an extensive Marketplace of apps, add-ons, and integrations.

SOURCE: EIN Presswire