Affinity appoints Ken Fine as CEO

Affinity, the relationship intelligence platform for business professionals, announced that Ken Fine will join the company as its new CEO. With more than 20 years of experience leading B2B SaaS companies through successful growth, Ken Fine will lead Affinity into the next chapter of innovation and expansion.

“I am proud of the company we have built and what our team has accomplished. As we continue to reshape the private equity landscape, we knew we needed a leader with deep experience scaling high-growth enterprise software companies,” said Ray Zhou, co-founder of Affinity. “Ken brings a track record of growth companies to Affinity. His leadership skills will be critical to leading Affinity through the next phases of growth, and Shubham and I are thrilled to welcome him to the team.”

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Ken brings to Affinity his experience in steering companies through IPOs and acquisitions, having led several companies, including Heap, Medallia and Financial Engines, through significant revenue milestones and successful IPOs. Throughout his career, he has played a critical role in leading B2B SaaS companies in a variety of leadership roles, including Chief Marketing Officer, Chief Product Officer, Chief Operating Officer and Chief Executive Officer.

Affinity has established itself as the platform for private investors to source, manage and close deals. More than half of the top VC firms use Affinity to advance their investments,” said Ken Fine, CEO of Affinity. “I’m thrilled to join a company that has such a passionate customer base and tremendous growth potential with new products recently launched and on the horizon. I look forward to working with the team to continue to accelerate our momentum and deliver value to our customers.”

Affinity is a relationship intelligence platform that enables dealmakers in relationship-driven industries to find, manage and close more deals. With the most automated insights and relationship analytics technology, Affinity enables executives to drive deals forward, break free from data overload and ensure their teams can act with confidence knowing the context and history of every relationship. The Affinity platform, including Affinity CRM, is used by over 3,000 relationship-driven companies worldwide.

SOURCE: Businesswire

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