SugarCRM Named the 2022 Sales and Marketing Technology Awards “CRM Organization of the Year”

SugarCRM, provider of the award-winning AI-driven CRM platform, has been named “CRM Organization of the Year” by Business Intelligence Group in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The awards honor excellence in helping to solve the everyday challenges organizations have connecting and collaborating with their prospects and customers.

Also Read: Hepsiburada Receives Nasdaq Notification Regarding Minimum Bid Price Requirement

“Winning this award underscores our commitment to eliminating the roadblocks for businesses to deliver high-definition customer experiences and drive growth”

This is Sugar’s second-straight Sammy win, having won “Product of the Year” honors in 2021.

“Winning this award underscores our commitment to eliminating the roadblocks for businesses to deliver high-definition customer experiences and drive growth,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “Sugar’s focus on reducing CRM complexity is a priority to empower sales, marketing and service professionals.”

Organizations rely heavily on sales and marketing technology. However, per Sugar’s global survey of 1,600 sales and marketing leaders, 76 percent say their biggest frustration with CRM is it’s either too complex, not intuitive or user friendly, or cannot be configured to meet their needs.

Sugar is at the forefront of harnessing artificial intelligence (AI), machine learning (ML), and predictive analytics to make the hard things easier for sales, marketing, and service teams by letting the platform do the work. Sugar has made significant investments to bring the SugarPredict AI engine to its entire platform portfolio, pioneering pre-configured, out-of-the-box AI for all that drives value from Day One. At the same time, its no-code, low-code tools and capabilities put change in the hands of non-technical business users.

This is the latest in a string of accolades and award wins for Sugar, including the 2022 TMC CRM Excellence Award for two consecutive years, and back-to-back gold honors for Best New Product Version for Lead Generation (2022) and Relationship Management (2021) in the annual Stevie American Business Awards.