Bloomreach Amplifies the Power of its E-Commerce Search and Merchandising With Google Cloud AI

Bloomreach, the platform fueling limitless e-commerce personalization, announced it has grown its partnership with Google Cloud to further enhance Bloomreach Discovery, AI-powered search and merchandising used by e-commerce businesses around the world. For more than 15 years, Bloomreach has driven quantifiable success for businesses through the unique capabilities of Loomi, its AI built specifically for e-commerce. Now, by enriching Loomi with Google’s Gemini models and Vertex AI platform, a turbocharged Bloomreach Discovery will empower businesses to unlock more powerful product discovery across the online shopping journey.

“Bloomreach’s decision to leverage our AI within their core product demonstrates a commitment to providing exceptional customer experiences and driving higher conversion for retailers,” said Paul Tepfenhart, Global Director of Retail & Consumer Strategy & Solutions at Google Cloud.

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By implementing models from Google Cloud natively into Discovery, customers will benefit from the combination of Google Cloud’s advanced generative AI innovation and Bloomreach’s proprietary AI, Loomi, as well as its commerce data set and revenue-generating platform capabilities. Google Cloud will amplify the longstanding strengths of Bloomreach engines, including:

• Recall: which will use a cutting edge combination of deep semantic understanding from Bloomreach and vector technology from Google Cloud to produce superior search relevance. With the unique ability to apply semantic and vector technology to a search query, this engine will help businesses drive revenue lift through improved relevance for complex long-tail searches, greater degrees of personalization, and a more cost effective approach to search.

• Ranking: which surpasses out-of-the-box ranking AI by enabling businesses to customize their search rankings, ensuring results are both relevant to user behavior and optimized for revenue growth.

• Conversational: which will leverage the power of Gemini models to fuel a conversation-driven future for online shopping. In addition to understanding natural language search queries, conversational AI enables continued, cross-channel engagement through conversational shopping assistants.

• Merchandising: which allows merchandisers to focus their time on strategies for greater business impact by automating manual tasks and continuously optimizing site search.

• Personalization: which is trained by Bloomreach’s unique combination of customer and product data to enable personalization by customer segment, which reaches a larger percent of site traffic, or on a 1:1 basis.

Businesses can further customize these models through Bloomreach’s intuitive interface, which enables business users and developers alike to have control over product discovery. And because Discovery is already built on Google Cloud and available for purchase through Google Cloud Marketplace, the extension of this partnership ensures businesses can lower their total cost of ownership while delivering fast return on investment.

“Bloomreach was founded as an AI company more than 15 years ago, with a belief that data and AI could transform the potential of e-commerce search,” said Raj De Datta, co-founder and CEO, Bloomreach. “And indeed it has. Having seen what our strength in AI for e-commerce has already enabled for businesses around the world, I know that the added power of Google Cloud generative AI will unlock entirely new possibilities.”

SOURCE: Bloomreach