Loop Acquires Wonderment to Enhance Returns and Commerce Operations

Loop, the leading commerce operations platform, has acquired Wonderment, a proactive customer experience and advanced order tracking platform for Shopify merchants. Incorporating Wonderment’s features into Loop further unifies commerce operations touchpoints to eliminate friction and drive growth for e-commerce brands.

The acquisition underscores Loop’s commitment to empowering growth-focused e-commerce brands with revenue-driving tools. Wonderment’s proactive customer experience platform was built by Shopify veterans with deep knowledge of the Shopify ecosystem. Merchants can now access real-time shipment insights, predictive carrier analytics, and streamlined returns processes—all from a single, intuitive interface.

“By joining forces with Wonderment, we’re taking a significant step forward in our mission to help merchants simplify commerce operations and build enduring relationships with their customers,” said Hannah Bravo, CEO of Loop. “Our newly combined platform will unlock our merchants’ ability to turn returns and order tracking from a source of frustration into an opportunity to delight customers, drive retention, and fuel growth.”

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The acquisition brings Loop’s merchants sophisticated, AI-powered insights that transform raw shipping and returns data into actionable intelligence. Wonderment’s comprehensive tracking product includes real-time shipment insights, tracking pages, proactive alerts, one-click integrations, and much more. As the number one choice for scaling Shopify brands, the platform equips merchants with a proactive customer experience tool that leverages carrier data to address concerns before they arise.

“Joining Loop marks an exciting new chapter,” said Jessica Meher, CEO of Wonderment. “Our shared commitment to building exceptional products, optimising customer and merchant experiences, and driving growth for merchants made this partnership a natural fit. Together, we’ll make a lasting impact on the Shopify ecosystem by helping brands deliver transparency and trust throughout the entire post-purchase journey.”

With its newly integrated solutions, Loop will be able to serve a wider array of merchant verticals, such as CPG, by offering a stand-alone tracking solution.

“With Loop and Wonderment, we’ve transformed our post-purchase experience from reactive to proactive and innovative, ensuring our customers feel supported at every step of their journey,” said Curtis Ulrich, Director of eCommerce at Aviator Nation. “Being early adopters of the combined platform allowed us to not just manage returns and shipping, but create memorable interactions with our shoppers that turn potential frustrations into opportunities for brand loyalty.”

SOURCE: Businesswire