Moloco and Skai Partner to Unlock Retail Media Access for Global Advertisers

Moloco Commerce Media (MCM), a leading provider of AI-driven retail media solutions, announced a partnership with Skai, the leading omnichannel advertising platform for commerce media. Through this partnership, Skai’s platform is now integrated with Moloco’s extensive network of retail media inventory, unlocking streamlined access to high-performing retailers across the globe.

Retailers that partner with Moloco Commerce Media have consistently seen significant increases in ad revenue due to Moloco’s advanced AI technology, automation, and superior targeting capabilities. Now, with seamless access to Skai’s expansive advertiser network, those retailers can accelerate revenue growth even faster and further, while advertisers benefit from a simpler, more effective way to scale campaigns across Moloco-powered retail media.

Benefits to Moloco Commerce Media Customers:

• Unlock More Advertising Budgets: Retailers immediately gain exposure to new advertiser budgets through Skai’s vast network of 8,000 advertisers, creating new streams of revenue.
• Simplified Ad Campaign Management: Advertisers using Skai’s omnichannel platform can now easily add Moloco-powered retail media networks into their campaigns, harnessing powerful automation, targeted bidding, and smart optimization capabilities to boost campaign results.
• Maximized Revenue for Retailers: Retailers expand their advertiser reach and increase ad revenue without extra operational complexity.
• Better Shopping Experiences: Joint advanced AI capabilities, ranging from predictive analytics to automated campaign optimization to Celeste, Skai’s GenAI marketing agent built for commerce media, ensure shoppers receive personalized ads tailored specifically to their interests, resulting in more engaging experiences and increased sales conversions.

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“At Moloco Commerce Media, our mission is to deliver strong revenue growth for our retail partners by giving advertisers exactly what they want: reliable performance, easy campaign management, and ads that truly resonate with shoppers,” said Pat Copeland, General Manager of Moloco Commerce Media. “Partnering with Skai further amplifies these benefits, creating a straightforward path for advertisers to leverage multiple retail networks, delivering greater returns to retailers, and enhancing shopper satisfaction.”

“Our partnership with Moloco Commerce Media brings real value to our clients by expanding access to high-growth retail media networks around the world,” said Matt Vignieri, Chief Growth Officer at Skai. “By unifying Moloco’s reach with Skai’s omnichannel capabilities, we’re delivering the performance, transparency, and scale global marketers need to grow.”

SOURCE: BusinessWire