Monetate Ranks #1 in Personalization by Digital 360 for the 7th Time

Monetate, the leading personalization platform that helps build personal and meaningful digital connections between brands and their global customers, announced that Digital Commerce 360 has named it as a leader in the 2024 version of the Leading Vendors to the Top 1000 Retailers Report.

This annual report is packed with insights on the latest trends in eCommerce investments and reveals the Top 10 leading vendors across 24 eCommerce categories, including: Affiliate Marketing, Ecommerce Platforms, Fulfillment Services, Marketing Automation, Order Management, Personalization, Site Search, Channel Management, and more.

Year over year, Monetate has maintained a leadership position in this prestigious report. The company has been #1 in Personalization for 7 years and ranked in the top 10 for 12 years.

“This recognition from Digital Commerce 360 underscores our team’s tireless dedication to serving the world’s top retailers and personalization’s continued role as a key differentiator in an ever more competitive retail landscape,” stated Brian Wilson, Chief Executive Officer at Monetate.

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The valuable industry report also includes survey results highlighting the goals behind investments in ecommerce tools moving into 2024. Overall, the most important reasons for increasing spending included improving customer experiences and conversions rates, which drive revenue for retailers. Secondary goals included helping to attract customers, providing better shopping experiences and improving site performance—all benefits bolstered by the adoption of the right personalization tools and strategy.

It has become clear that personalization needs to be a reality for retailers and through innovative products like Dynamic Bundles, that enables scalable creation of Complete the Look product sets, and Journey Analytics, retailers can maximize the customer journey. “Our goal is to provide superior services through constant research, capturing the voice of the customer and by leveraging new technology,” added Wilson. “We believe this is the sentiment of all top-ranking vendors and want to congratulate the companies across all report categories.”

SOURCE : BusinessWire