Nosto announces full end-to-end integration with Shopify Markets, giving commerce brands complete control and flexibility over multi-market personalization
Nosto, the leading Commerce Experience Platform (CXP), has announced its integration with Shopify’s cross-border management tool, Shopify Markets. Shopify Markets functions as a centralized hub with all the tools needed for merchants to manage global commerce. Merchants can use Shopify Markets to identify, set-up, launch, and optimize international markets—all from their single Shopify store.
First personalization solution to integrate with Shopify Markets
Nosto is the first personalization solution to integrate natively with Shopify Markets, meaning merchants can configure one-to-one shopping experiences across all areas of the commerce experience (search, merchandising, content personalization, product recommendations, dynamic ‘shop the look’ bundles, and user-generated content) for each market they serve–and manage them from a single platform.
“We’ve been partnering with Nosto to enable businesses to go global. For larger merchants, a seamless integration with Shopify Markets and our ecosystem partners is essential. We are thrilled to announce Nosto now integrates with Shopify Markets, enabling merchants to leverage Nosto’s personalization capabilities to create unique experiences tailored to international buyers. This is a big step forward in helping our shared customers accelerate their international sales growth,” says Rohit Mishra, Director of Product, Shopify Markets.
Localization challenges for online brands
Brands that have expanded internationally often face multiple challenges in their quest to build a personalized experience for all their customers. These challenges typically encompass pricing and currencies, localized content, product availability, translations, and multi-market management of reporting and intelligence.
Currency and pricing are often dealt with at a global level, utilizing multiple price points in different currencies or even within the same currency. Employing third-party services for this task frequently leads to issues and inconsistencies when rendering them on results pages, search filters, and product detail pages (PDPs). Challenges also arise when setting up the optimal experience on the site in the backend, especially when considering filtering options and sorting rules.
When it comes to localized content and catalogs, adapting to market-specific trends can be challenging. This includes accounting for seasonal shopping differences in various regions, local holidays, and other region-specific factors.
Translating product data within the same Shopify account can result in limitations, for example with site search functionality. Products may not be found, returned results might be inaccurate, and setting up filters in multiple languages can quickly become a manual and non-scalable process.