Rokt Partners with Cineplex to Bring AI-Powered Relevance to Its Ecommerce Checkout Experience

Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each customer has added Cineplex to its growing portfolio of premium global brands.

Cineplex has integrated Rokt’s AI-powered technology into its ecommerce checkout experience, enabling the company to deliver highly relevant, non-endemic offers and messages to guests in real-time. The partnership marks a strategic expansion of Cineplex’s digital capabilities, unlocking new opportunities to enhance the customer experience and generate incremental value during the highest-intent moment of the transaction.

“At Cineplex, we’re always looking for innovative ways to elevate the guest experience both in our theatres and across our digital platforms,” said Kristie Painting, Executive Vice President, Cineplex Media. “By partnering with Rokt, we can deliver more relevant messages to our moviegoers while unlocking new revenue opportunities. We’re excited about how this collaboration will enhance the customer journey and drive meaningful engagement.”

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Cineplex becomes the latest major entertainment brand to adopt Rokt’s AI-powered relevance within its digital transaction flow. This partnership brings together Cineplex’s deep understanding of the moviegoing experience with Rokt’s ability to deliver real-time relevance at scale.

“We’re thrilled to partner with Cineplex as they bring Rokt’s AI-powered relevance into their transaction flow for the first time,” said Craig Galvin, Chief Revenue Officer at Rokt. “Cineplex is an iconic entertainment leader, and this collaboration reflects a shared commitment to innovation and performance. By activating relevance within The Transaction Moment, we’re helping Cineplex unlock sustainable, incremental value across their digital ecosystem.”

SOURCE: PRNewswire