Salesforce Commerce Cloud Winter ’25 Release Empowers Retailers with Seamless Omnichannel Experiences

Salesforce has unveiled its Winter ’25 release for Commerce Cloud, introducing a suite of features designed to enhance the shopping experience, streamline operations, and strengthen security for e-commerce and retail professionals.

Shop the Store: Bridging Online and In-Store Shopping

The standout feature, Shop the Store, enables customers to browse and purchase store-level inventory directly from a retailer’s website. This integration supports Buy Online, Pick Up In-Store (BOPIS) and Reserve Online, Pick Up In-Store (ROPIS) functionalities, allowing shoppers to find products at their preferred store locations. This feature is particularly valuable during peak shopping seasons, ensuring items are available when and where customers want them.

Enhanced Merchandising Tools

• Campaign Management: A more organized interface for creating and updating campaigns, with pre-configured default values to streamline setup.
• A/B Testing: Improved interface with quick filters, visual indicators for top-performing segments, and clipboard functionality for easier analysis.
• Coupon Management: System-generated coupon codes can now be shared across multiple sites, with site-specific redemption limits and import/export options, enhancing promotional strategies.

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Security and Operational Enhancements

• Scalability Alerts: Identify potential issues with custom jobs that modify multiple orders per transaction.
• Order Export Alerts: Detect concurrent modification issues during order export to prevent data inconsistencies.
• Service Credential Encryption: Service credentials are now encrypted during import and export, enhancing security.
• Improved Sandbox Connections: OAuth login to sandboxes is more reliable, eliminating connection errors and improving user experience.

Strategic Implications for Retailers and E-Commerce Professionals

• Enhance Customer Experience: Seamless online and in-store shopping options meet modern customer expectations for convenience and flexibility.
• Streamline Operations: Enhanced merchandising and campaign management tools allow for more efficient marketing and promotions.
• Ensure Security and Compliance: Security improvements protect customer data and transactions, maintaining trust and compliance.

Bottom Line

The Salesforce Commerce Cloud Winter ’25 release equips retailers with advanced tools to deliver a seamless omnichannel shopping experience, optimize marketing and operations, and maintain the highest standards of security. This positions businesses to better engage customers, increase sales, and stay competitive in the rapidly evolving retail landscape.