Zebra Technologies to Unveil New Solutions at NRF 2024 Advancing the Modern Store

Zebra Technologies Corporation, a leading digital solution provider enabling businesses to intelligently connect data, assets, and people,  announced it is expanding its retail offerings to advance The Modern Store by Zebra, its visionary framework designed to help retailers solve their most critical operational challenges. Zebra’s ecosystem of solutions will be showcased in Booth #3203 at the National Retail Federation (NRF) Annual Convention & EXPO Jan. 14-16, 2024 at the Jacob K. Javits Convention Center in New York City and online at zebra.com.

While retailers worldwide trust Zebra for its deep retail expertise, market-leading solutions, and insightful guidance for their modernization journey, the retail industry faces mounting challenges. Data from the National Retail Federation indicates retailers lost $112 billion due to shrink in 2022. Meanwhile, shoppers keep raising the bar for retailers as 78% prefer a seamless blend of in-store and online shopping according to Zebra’s 2023 Global Shopper Study. Zebra’s Modern Store blueprint continues to evolve with retailers’ needs, helping them strategically plan, prioritize and implement customized solutions for today while providing the agility needed to adapt for the future.

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“The stakes are higher than ever in the retail industry. Consumers expect to shop with a consistently seamless experience across channels. On top of that, retail theft and loss are reaching unprecedented levels,” said Matthew Guiste, Global Strategy Lead, Zebra Technologies. “Zebra remains fully committed to helping retailers work in new ways with technology, ensuring associates are better enabled, inventory is accurate and fully visible, and shrink is minimized. We are here to help retailers transform and modernize their operations.”

Optimize Inventory to Maximize Accuracy

Zebra’s recent shopper study shows eight in 10 retailers agree they need better inventory management tools to improve accuracy and visibility, and they believe AI will enhance retail operations. Zebra’s AI demand forecasting, analytics and RFID tracking solutions offer retailers the 360-degree view needed for fully visible inventory.

Visitors at Zebra’s NRF booth will see how Zebra Workcloud^™, the company’s enterprise suite of software applications, enables front-line workers to better optimize labor decisions, streamline communication and improve inventory management. The Workcloud Demand Intelligence Suite, powered by antuit.ai, helps retailers address issues through intelligent forecasting and analysis, demand sensing, optimization and more.

SOURCE: Businesswire