StackAdapt Unveils Integrated Email and Data Hub, Unifying Martech and Programmatic Advertising in a Single Platform

StackAdapt, a leader in advertising and marketing technology, has officially introduced its latest innovations: a native email marketing solution and a proprietary Data Hub. This expansion positions StackAdapt as the first programmatic advertising platform to natively combine owned media (like email) with paid media—streamlining campaign execution and offering marketers an end-to-end strategy built for today’s evolving digital landscape.

By integrating email directly into the platform, StackAdapt empowers marketers to synchronize messaging across the customer journey—from the first impression to the inbox—fostering deeper engagement and seamless brand storytelling. This privacy-first, cross-channel capability enables marketers to make smarter use of first-party data, unlocking personalized experiences while maintaining compliance with growing privacy standards.

“Bringing email into the StackAdapt ecosystem gives our clients an entirely new way to activate their first-party data and close the loop between media and messaging,” said Vitaly Pecherskiy, Co-founder and CEO at StackAdapt. “As marketers face increasing pressure to do more with less, consolidating tools and proving performance is critical. We have always believed the future of advertising lies in agility, intelligence, and connectedness, and this evolution brings that vision to life in a powerful way.”

Also Read: INSIDEA Joins Forces with Mailchimp to Deliver Smarter, ROI-Driven Email Marketing at Scale

Omnichannel Activation from One Platform

Through the early access program, marketers can now activate campaigns across display, native, video, connected TV (CTV), digital out-of-home (DOOH), in-game, audio, and now email—all from a single, integrated platform. This unified workflow eliminates silos between programmatic and owned channels, enabling more cohesive and impactful campaigns.

Built with AI-powered optimization and real-time data insights, the solution enhances scalability and relevance, while offering clients the ability to send up to 1 million free emails during the early access phase.

StackAdapt Data Hub: Powering Smarter, Privacy-First Marketing

At the core of this release is the StackAdapt Data Hub, which allows users to securely upload and segment first-party data, map customer journeys, and track performance across all touchpoints. With third-party cookies on the decline and data privacy regulations intensifying, StackAdapt provides a future-ready approach to activation—allowing marketers to derive more value from the data they already own.

From triggering a CTV ad after an email open to dynamically optimizing campaigns based on real purchase behavior, StackAdapt enables marketers to drive connected, intelligent engagement with ease. CRM integration and real-time reporting offer a comprehensive view of audience behavior, campaign performance, and revenue impact—helping teams make informed decisions faster.

“StackAdapt’s Data Hub is a game-changer. Bringing first-party data securely into one place unlocks powerful new ways to connect with the right audience, at the right time, with the right message,” said Carole Lawson, Chief Innovation Officer at Marketstorm. “Activating that data across both programmatic and email campaigns? That’s amazing. What’s really exciting is how it simplifies the process—fewer silos, more clarity and visibility from first impression to final conversion across the entire platform. It’s the kind of smart, streamlined innovation that gives us a real advantage.”

A Next-Generation Marketing Platform for Modern Teams

StackAdapt’s integrated platform signals a new era in digital marketing—where agility, automation, and connectedness are not just aspirations but core capabilities. By merging adtech and martech, StackAdapt provides a unified solution that gives marketers a 360-degree view of the customer journey and the tools to drive performance at every stage of the funnel.