Madison Logic and ZoomInfo Partner to Accelerate B2B Revenue with Unified Data-Driven Engagement

Madison Logic, a leading global Account-Based Marketing (ABM) activation platform, and ZoomInfo, the go-to-market intelligence leader, announced a strategic partnership designed to help B2B organizations engage buyers more effectively and drive revenue growth faster.

The exclusive collaboration combines Madison Logic’s multi-channel ABM activation capabilities with ZoomInfo’s industry-leading contact data and AI-powered sales intelligence. Together, the partnership delivers a unified, data-driven approach to audience planning, personalized engagement, and marketing attribution-empowering revenue teams to close the gap between marketing and sales.

Madison Logic enables marketers to activate campaigns across trusted digital channels, delivering relevant content and messaging to every member of the buying group. ZoomInfo complements this with precision contact data and AI-driven insights, equipping sales teams to respond with speed and accuracy. The integration bridges traditionally siloed workflows, helping go-to-market teams target smarter, act faster, and measure ROI with greater confidence.

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“This collaboration marks a significant step forward in enabling smarter, more connected B2B marketing,” said Keith Turco, CEO of Madison Logic. “As B2B buying groups grow larger and more complex, closing the consensus gap has become one of the biggest challenges for marketers. Together with ZoomInfo, we’re delivering the intelligence needed for marketing and sales teams to identify the full buying committee, engage each member with relevance, and measure what’s driving true influence.”

Key Benefits of the Partnership

Through this integration, joint customers will gain access to:

• Advanced audience planning powered by enriched data and shared insights from both platforms.
• Real-time prospecting workflows that leverage engagement signals to determine the best timing and outreach strategies.
• Unified media strategies that combine paid and owned channels to accelerate buyer engagement and improve pipeline results.

“Too many B2B teams are still stuck trying to connect the dots between marketing activity and sales results,” said Elliot Smith, Vice President of Partnerships at ZoomInfo. “By unifying intent, data, and activation into one connected workflow, we’re helping companies eliminate the handoff friction, engage the full buying group with precision, and move from signal to revenue faster than ever before.”