ON24, the top platform for B2B sales and marketing, announced a new link with LinkedIn. This collaboration helps marketers and customer teams shift from separate digital events to connected, multi-channel campaigns. This way, they can achieve greater reach and see measurable results.
ON24’s smart engagement platform, paired with LinkedIn’s extensive professional network, enables organizations to attract and engage their audiences effectively. This also boosts conversion rates. This boosts business results across the customer journey.
This integration lets marketing and sales teams create and promote events easily on both platforms. Teams can host ON24 experiences and publish them to LinkedIn Events. They can use LinkedIn registration forms that sync registrant data into ON24. Also, they can launch targeted event ads on LinkedIn to boost reach and engagement for live and on-demand digital events.
“By partnering with LinkedIn, we are bringing together two leaders from their respective fields,” said Sharat Sharan, CEO of ON24. “Combining ON24’s intelligent engagement platform with LinkedIn’s professional reach, we’re helping customers attract the right audiences to their events, seamlessly promote their events more effectively, and build deeper engagement that delivers measurable business results before, during and after every event.”
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Key Benefits for ON24 Customers
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Easy Event Creation: Quickly create and publish ON24-hosted events to LinkedIn Events in just a few clicks.
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Easy Registration: Get accurate attendee information with LinkedIn’s registration forms. They sync automatically with ON24.
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Integrated Workflows: Simplify event registration data from ON24, LinkedIn, and linked CRM/MAP systems. This will boost marketing efforts.
Powering the Future of Connected Event Marketing
This launch begins ON24’s partnership with LinkedIn. It paves the way for the future of event-driven marketing. These platforms will help organizations transform single digital events into connected campaigns. This change will boost customer relationships, raise engagement, and foster sustainable growth.
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