Planful Announces New Suite of Native Integrations for Automating Marketing Budget and Performance Management

Planful Inc., the pioneer of financial performance management cloud software, announced a new suite of native, easy-to-deploy integrations for its marketing performance management (MPM) solution. This announcement comes on the heels of Planful’s recent acquisition of Plannuh, a leading MPM SaaS vendor. The new CONNECT integrations allow marketers to pull in expense and performance data into MPM from other systems for better visibility into goal achievement and improved decision making based on return on investment (ROI).

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CONNECT integrations empower marketing teams to reliably and consistently measure the true business value of marketing campaigns and plans. Now, marketers have the ability to natively integrate with popular CRMs and ad networks, such as Salesforce, Facebook, Google Adwords, and LinkedIn. Marketers can instantly integrate digital ad spend and campaign metrics to gain a deeper understanding of marketing performance and collaborate with the Office of the CFO to define the strategic business value of marketing efforts.

Planful has also added Universal CONNECT to its MPM solution, enabling marketers to leverage their finance team’s existing enterprise resource planning (ERP) system, the source of truth for spending, without introducing extra manual work. With MPM’s automated expense creation solution, marketing teams get visibility into a real time view of spending in context with their budget and performance to avoid month-end surprises such as finishing over or under budget.

“We are excited to offer this suite of integrations to customers looking to streamline the way marketers create and execute plans, manage budgets, and track performance,” said Peter Mahoney, General Manager of Marketing Performance Management, Planful (former CEO of Plannuh). “The entire marketing team, especially CMOs and marketing operations professionals, require a collaborative application that is purpose-built for proving and improving the business value of their marketing.”