E Source is now accepting submissions for the top utility advertising campaigns
E Source, the data authority for the utility industry and enabler of The Sustainable Utility, is pleased to announce the launch of the 2022 E Source Utility Ad Awards Contest. The annual contest recognizes and rewards creative excellence in utility advertising. The contest is now open and accepting entries until May 20 from any electric, gas, or water utility located in the US or Canada.
Judges will have high expectations as the 14th year of the annual competition begins. E Source encourages utility marketers and advertising agencies to submit their most-effective and creative campaigns, which should include multiple pieces of content to demonstrate the breadth of the campaign.
E Source will present awards in the following categories:
- Energy-efficiency and demand-response programs
- Solar, storage, EVs, and electrification
- Safety and emergency or outage communications
- Brand
- Home energy management and smart home
- Self-service (bill pay, start or stop service, etc.)
“We’re so excited to see this year’s utility ad campaigns that generated results for your brand awareness, website traffic, and program participation,” says Sannie Sieper, director of marketing for E Source. “As you start your submissions, think about providing the campaigns that tell a story of internal or external growth. Did utility marketers adapt their advertising methods to connect with customers during these challenging times? That’s what I’m most excited to see.”
An independent group of leading creative directors, graphic designers, art directors, and writers will review and score the entries based on ad effectiveness, objectives, message, memorability, and creativity. E Source will honor the winners at the E Source Forum 2022 and publish information about the winning campaigns on the E Source website.
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