Good-Loop Makes Key Hires as it Expands its Senior Team Following Series A Round

Good-Loop – a global ad tech for good company that converts people’s attention to ads into donations to good causes – is expanding its senior team following its Series A round of $6.1M (£4.5M). The B Corp-certified company, aiming to develop solutions that reduce digital advertising’s substantial carbon footprint and better support its growing US client base, today announced it has made several new hires and promotions.

Claire Gleeson-Landry has been promoted to Head of Investment and Sustainable Media, where she will be responsible for driving forward Good-Loop’s green media proposition, which helps marketers measure and reduce the negative environmental impact of their online advertising. Ross Butterfill has joined as Brand Partnerships Lead, while Claire Dillon has been appointed as Head of People.

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Good-Loop is also growing its marketing team, with former Unruly VP David Waterhouse joining as Global Communications Director and Charna Walfall joining as Senior Marketing Manager.

“One of the best things about building a business is getting to learn from, and bounce off, all the brilliant people you bring in along the way. By promoting progression from within the business and by bringing fresh talent in from outside, we’re seeing exciting month-on-month growth at a time when demand for responsible media has never been higher,” said Good-Loop CEO and founder, Amy Williams. “Our team is united by an ambition to make the connections between brands and people more meaningful, so I’m really excited to welcome the newest members to join our journey.”

On a mission to move the industry towards climate-friendly advertising, the promotion of former Head of GroupM & Havas Partnerships, Gleeson-Landry, to Head of Investment and Sustainable Media will allow the company to increase its focus on its suite of Green Media Technology solutions, as well as developing trade partnerships with agencies and clients to drive long-term growth.