Infillion and Yobi Announce Strategic Partnership to Advance AI-Powered Advertising Optimization

Infillion, the industry’s first agent-native media execution platform, has announced a strategic partnership with Yobi, a leader in behavioral AI, aimed at redefining performance-driven advertising on the open web. By combining Infillion’s composable advertising infrastructure with Yobi’s advanced machine learning and behavioral intelligence, the partnership brings walled garden-level campaign optimization to independent advertisers and agencies-without sacrificing transparency or control.

They are working together to enable Google Performance Max-level optimization capabilities across open internet platforms. This brings optimized AI-driven targeting and optimization capabilities to advertisers along with data ownership in open internet environments.

The partnership directly resolves a problem that’s been increasingly prevalent in the industry. That’s because while advertising that leverages AI requires high-quality data signals, access to differentiated, scalable, and privacy-compliant consumer data is becoming increasingly limited. With this partnership, customers of Infillion will benefit from access to privacy-first optimization solutions offered by Yobi, which include optimal audience targeting, smart bid optimization, among others, that are fueled by one of the biggest consented consumer datasets.

“This partnership is fundamentally about leveling the playing field-bringing the performance capabilities of walled gardens to the open web,” said Rob Emrich, Founder and Executive Chair at Infillion. “Yobi’s privacy-preserving approach to behavioral data solves the signal scarcity problem that has plagued the industry since third-party cookie deprecation, while our composable platform ensures these AI capabilities can be deployed with speed and precision.”

Also Read: Infillion Introduces Infillion Agent Connector™, Redefining AI-Controlled Media Buying

Democratizing AI and Machine Learning Through Privacy-First Innovation

Yobi has built the largest consented consumer database in the United States, using behavioral intelligence to help enterprises better understand decision-making without exposing sensitive or personally identifiable information. Its approach creates privacy-safe behavioral representations derived from predictive signals, enabling advertisers to access customer preference insights traditionally reserved for major technology platforms.

For ad sellers and media buyers, this translates to enhanced audience precision, accelerated optimization cycles, and a demonstration of return on ad spend (ROAS) performance, all accomplished without the use of third-party cookies or walled garden data sets. In the capacity of a reputable manager of consumer behavior data on a broad spectrum of sectors, Yobi leverages machine learning to inform businesses on their present as well as future patrons within a framework of stringent privacy principles.

“As AI transforms advertising, the winners will be the companies that can channel customer data into real performance at scale – without the privacy risks or being beholden to the biggest tech platforms,” said Max Snow, CEO and Co-founder of Yobi. “With Infillion, we’re bringing our behavioral AI directly into media buying and optimization workflows, helping traders identify higher-intent audiences, adapt faster to live signals, and drive stronger campaign outcomes, using trusted privacy-first signals built for today’s addressability landscape. Infillion’s open platform makes it possible to activate these models across channels, proving that open ecosystems deliver better performance than closed systems.”

Challenging the Walled Garden Monopoly on AI-Driven Performance

With Yobi’s behavioral AI embedded directly into Infillion’s platform, advertisers can apply advanced machine learning models within their existing media workflows—rather than outsourcing optimization decisions to opaque, black-box environments. This approach directly addresses advertiser concerns around limited visibility and control associated with closed platforms such as Google Performance Max.

The joint offering delivers true audience insight ownership, including segment-level performance analysis across campaigns, bid-level visibility, budget control and reporting, forecasting based on real delivery data, and independent measurement. This ensures advertisers gain actionable intelligence without compromising flexibility or governance.

Key Partnership Benefits Include:

• Walled garden performance with open web control: AI-driven optimization comparable to Google Performance Max, while preserving transparency, interoperability, and advertiser control
• Accelerated AI performance: Yobi’s predictive models and real-time behavioral signals dynamically adapt to changing consumer intent, improving targeting and bidding efficiency
• Privacy-preserving data enrichment: Built on compliant, first-party signals that reduce enterprise risk while maximizing performance outcomes
• Operational efficiency: A unified behavioral training set reduces data fragmentation and vendor complexity, enabling faster deployment and activation of AI models
• Enterprise-grade scalability: Integrated behavioral signals provide clear visibility into customer intent and the true drivers of advertising performance, at scale

The partnership takes effect immediately, with Yobi’s services being progressively integrated across Infillion’s managed-service and self-service campaign offerings throughout 2026. Under the agreement, Yobi will serve as Infillion’s primary audience and modeling partner, delivering its behavioral AI as the core optimization engine across supported campaigns and making its capabilities available to clients across both of Infillion’s business units.