Life360 Acquires Nativo to Strengthen Family-Focused Advertising Capabilities

Life360, a top family connection and safety company, will acquire Nativo. Nativo is a leading advertising tech firm. They focus on smooth, integrated ads on premium publisher sites. The $120 million cash and stock deal is a big step for Life360. It wants to enhance its advertising skills. It will do this by merging its valuable family and location data with Nativo’s advanced ad-tech and publisher network. “Acquiring Nativo is an exciting step forward as we build a durable, mission-aligned advertising business,” said Lauren Antonoff, Chief Executive Officer, Life360.

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The integration will help Life360 provide high-quality ads. These ads will be contextual and non-intrusive. They will enhance user engagement instead of disrupting it. “Joining Life360 allows us to apply that philosophy at scale,” said Justin Choi, Founder and CEO of Nativo. The companies want to build a safe and private advertising platform. This platform will help brands reach families on mobile, CTV, and web. The move boosts Life360’s monetization plans. They focus on creating trusted and meaningful brand engagement, both in and out of their app ecosystem.