Preciso launches its Ultima Ads AI-powered native advertising solution to the humanoid robotic sector at China Hi-Tech Fair

Bid-smart adtech innovator brings its AI-driven programmatic technology to the booming AI robot space, of which Shenzhen has emerged as a global hub

Preciso used the recent 27^th edition of the China Hi-Tech Fair in Shenzhen to officially launch its Ultima Ads AI-powered native advertising solution for robotics and AI-related product, with a special focus on humanoid robotics – which is booming in the region and forecast to become a billion-dollar business.

Ultima Ads is Preciso’s native, integrated advertising solution, delivering efficient, targeted native ads that drive meaningful engagement, while minimising ad spend. It uses machine learning technology to create personalised campaign creatives, and automatically embed them within web pages to combat banner blindness and drive meaningful engagement at scale.

As well as exhibiting its technology at the three-day event in the south-eastern Chinese city – which is second only to Shanghai as a major AI hub –  Preciso hosted the after-show party, attended by more than 50 technology brands. Guests at the event included robotics companies Legend Robot and GDLinxai that brought the D50 quadruped robot dog.

Ultima Ads employs AI bid-smart technology to optimise the bidding and buying process in real time, serving only the most relevant ad placements, while minimising ad wastage and associated carbon emissions.

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In performance tests conducted for a fashion client, Ultima Ads delivered:

• 1% clickthrough rate (vs. 1.84% industry average)
• 94% engagement rate (vs. 60.03% industry average)
• 3m 46s average session duration (vs. 2m 40s industry average)
• 54% bounce rate (vs. 35.76% industry average)

“Our high profile at the China Hi-Tech Fair highlights our commitment to providing an essential service for companies seeking to leverage their marketing budgets to achieve high conversion rates and dominate the market in the coming robotic revolution,” said Preciso CEO, Piero Pavone. “Our native advertising solution was warmly received and we are engaged in ongoing discussions with many of the companies operating in the vanguard of this incredibly exciting business.

About Preciso:

Preciso is Europe’s fast-growing adtech company, powered by its flagship Smart-Bid technology and delivering client campaigns in just a few easy clicks. Through use of actual customer journey and machine learning, Preciso technology predicts customer behaviour to calculate which display ad placement to buy in a real-time bidding marketplace – boosting relevance and conversion and putting the power back into the hands of advertisers. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in six countries.

Preciso is Europe’s fast-growing adtech company, powered by its flagship Smart-Bid technology and delivering client campaigns in just a few easy clicks. Through use of actual customer journey and machine learning, Preciso technology predicts customer behaviour to calculate which display ad placement to buy in a real-time bidding marketplace – boosting relevance and conversion and putting the power back into the hands of advertisers. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in six countries.