New self-serve capability enables compliant, scalable, and real-time campaign measurement at the individual healthcare provider level
StackAdapt, the leading technology company in advertising and marketing, announced the launch of its in-platform National Provider Identifier (NPI) Targeting and Measurement capabilities. Purpose-built for pharmaceutical marketers and healthcare agencies, this new solution enables advertisers to deterministically target and measure one-to-one campaigns with healthcare professionals (HCPs) using NPI data, running privacy-safe, performance-driven campaigns across channels within a single self-serve platform.
With US healthcare digital ad spend projected to surpass $20 billion by 2026, marketers face increasing pressure to deliver precision-targeted, compliant campaigns with measurable outcomes. StackAdapt’s new in-platform capabilities close a critical capability gap by eliminating the need for third-party handoffs or managed service activation. Advertisers can now upload NPI lists, forecast campaign performance, create HCP segments, activate across connected TV (CTV), display, native, audio, and video, and access daily impression-level reporting, all in one place.
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Key benefits include:
- Verified Precision – Upload custom NPI lists and build HCP audiences by specialty, clinical behavior, and geography.
- Advanced HCP Segmentation – Refine targeting with granular HCP filters such as medical specialty, treatment behavior patterns, and regional practice data.
- Multi-Channel Reach – Execute fully integrated HCP campaigns across CTV, display, native, audio, and video from a single platform.
- Real-Time Measurement – Access HIPAA-compliant, impression-level reporting at the NPI level to evaluate and optimize performance with unmatched granularity.
- Self-Serve Efficiency – Streamline campaign setup and optimization workflows to reduce friction and accelerate time to launch.
“Pharmaceutical marketers need more than reach. They need compliance, accuracy, and agility,” said Giuseppe La Rocca, VP of Enterprise Sales at StackAdapt. “With in-platform NPI Targeting and Measurement, we are offering a smarter way to engage individual HCPs, optimize in real time, and eliminate the operational delays tied to manual list management or third-party handoffs. It is a major step forward for anyone looking to streamline complex HCP campaigns rapidly, and it sets the stage for even more innovation in healthcare advertising.”
Unlike niche healthcare DSPs that often limit reach or rely on managed setups, the in-platform solution integrates targeting, optimization, and measurement into a single, intuitive workflow. The result is a more scalable and flexible path for healthcare marketers to drive compliant, high-return campaigns without compromising on data fidelity or speed. It also offers greater inventory flexibility across formats and channels, giving healthcare marketers a broader canvas than legacy healthcare DSPs, all while maintaining a user-friendly, self-serve interface.
SOURCE: BusinessWire
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