Veritonic’s 2022 Audio Logo Index Reinforces the Powerful Role that Audio Plays in Marketing

By Business Wire On Mar 25, 2022

Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy and resonance of audio assets including audio logos, audio ads, podcast ads, functional sounds, music, podcast clips, voiceovers, and more.

“The ability to understand and compare scores around recall, trustworthiness, familiarity, and more plays a critical role in informing both creative optimization and audio investment decisions, now and for years to come.”

As the consumption of audio continues to burgeon across music streaming platforms, podcasts, smart speakers, and more, what a brand sounds like is as critical to audience engagement and retention as what it looks like. Each year, Veritonic releases its Audio Logo Index comprised of data from its world-class campaign performance solution. The Index measures and ranks the audio logos of nearly 90 brands that are successfully leveraging the medium to engage their audiences, increase their reach, and grow their market share. The Index is organized by industry and includes Automotive, CPG, Entertainment, Insurance, Retail and more.

“We are pleased to unveil the results of the 2022 Audio Logo Index, providing brands, agencies, advertisers, and the industry at large with insightful data around how the sonic logos of the largest consumer brands in the U.S. are performing,” said Scott Simonelli, CEO of Veritonic. “The ability to understand and compare scores around recall, trustworthiness, familiarity, and more plays a critical role in informing both creative optimization and audio investment decisions, now and for years to come.”

Brands in the 2022 report include State Farm, O’Reilly Auto Parts, Lexus, Febreze, Jergens, Oreo, Netflix, PlayStation, HBO, KFC, Taco Bell, Kay Jewelers, Wayfair, and more.

“Audio has opened more opportunities for State Farm^® to build relationships with listeners, connecting with them in more authentic ways. Audio goes beyond what other media channels do as it promotes self-discovery. It allows us to tap into people’s passions as they dig in on podcasts and music they love,” says Alyson Griffin, Vice President- Marketing at State Farm.

Veritonic’s annual Audio Logo Index ranks the top in-market audio logos by overall effectiveness. Effectiveness is measured by logo recall, creative resonance (i.e., uniqueness, trustworthiness, and innovation), and correct association to the brand and industry. Each logo is compared to Veritonic audio logo benchmarks developed and trained by 6+ years of audio and human response data. This report was compiled based on responses from more than 2,800 panelists that represent the general U.S. population.

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