VIOOH Partners with Atmosphere TV to Unlock Programmatic Access

VIOOH, the world’s leading global digital out-of-home supply-side platform, has made an announcement about partnering with Atmosphere TV, the world’s biggest streaming TV solution exclusively built and oriented for commercial spaces. This initiative of the company is going to provide new opportunities to the advertisers to reach their audience in high-attention environments. The markets covered under this initiative are the UK, North America, and Australia.

This partnership allows advertisers to reserve ad time across over 60,000 business locations, which together offer more than 1 billion impressions every month. This is in locations such as restaurants, bars, fitness centers, airports, hotels, among others. Atmosphere TV provides content to more than 150 million viewers a month with over 30 channels featuring audio optional content perfect for business locations.

Atmosphere TV leads the market in place-based streaming, with over 85% market share in North America. Its strong presence stretches across restaurants, bars, gyms, offices, airports, and hotels. These are locations with high dwell time and repeat visits. Such demographics make it even more attractive for marketers to reach their consumer audiences outside of home with higher levels of engagement.

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From an advertising perspective, the joint product provides an excellent performance-based value. Atmosphere TV advertises an average viewing time of 40 minutes per visit, which offers an unparalleled prolonged exposure value that cannot be easily replicated with digital media. During live sports activations, environments utilizing the Atmosphere technology also experience an increase of 40% in visitors, thus proving the effectiveness of the media in capturing the consumers’ attention during significant moments of their culture and interests.

“Atmosphere TV opens up a completely new advertising opportunity – reaching audiences in the moments when they’re relaxed, engaged and spending quality time in venues they’ve actively chosen to visit,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “With 40+ minute average dwell times and 100% viewable, non-skippable inventory, advertisers can connect with consumers who are genuinely attentive. The programmatic capabilities we’re bringing to this partnership mean brands can target by venue type, location and even activate around live sporting events – it’s place-based advertising at its most sophisticated.”

Through the integration of Atmosphere TV’s inventory into VIOOH’s global programmatic marketplace, advertisers would gain cutting-edge buying capabilities such as preferred or programmatic guaranteed. This would enable brands to plan and execute their campaigns in a flexible, precise, and controlled manner, all while offering high-quality, safe brand experiences, as would be expected in DOOH.

“Partnering with VIOOH brings a new level of programmatic sophistication to our offering,” said Ryan Spicer, Chief Revenue Officer at Atmosphere TV. “Our platform already delivers exceptional reach and engagement for advertisers. Now, through VIOOH’s technology and global marketplace, brands can access our inventory with the flexibility and precision that VIOOH programmatic enables, from preferred deals to programmatic guaranteed. This makes it easier than ever for advertisers to reach active consumers who are already out and primed to spend.”

This partnership embodies the larger trends in both DOOH and streaming television advertising as programmatic technology presses on to open even new formats, environments, and moments to advertising. In bringing together Atmosphere TV’s uniquely comprehensive scale in place-based streaming and VIOOH’s international programmatic capability, this collaboration equips both firms to help marketers capture attention where it matters most: in real-world places and moments of genuine human engagement.