Zeta Global Introduces AI Agent Studio with Agentic Workflows, Advancing AI-Powered Marketing

Zeta Global, a leader in AI-driven marketing solutions, is transforming the industry with the launch of AI Agent Studio. Now available to Zeta customers, AI Agent Studio offers a suite of generative AI tools that enable users to select and deploy prebuilt agents, create custom AI agents, and link them together to execute sophisticated marketing tasks beyond traditional, linear automation. In addition, Agentic Workflows—now in beta—is a groundbreaking innovation that empowers marketers to orchestrate interconnected generative AI agents, streamlining complex workflows with unprecedented precision and efficiency.

Revolutionizing AI-Powered Marketing

This next-generation approach to AI-driven marketing enhances productivity, refines personalization, improves performance, and accelerates campaign scalability. Zeta’s Agentic Workflows offer an extensive library of prebuilt and customizable AI workflows, allowing marketers to define, connect, and optimize AI agents to drive intelligent automation at scale.

David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, highlighted the significance of this launch: “Zeta has long been at the forefront of AI-powered marketing, relentlessly focused on making AI truly actionable. The momentum is clear—126 brands adopted Zeta’s Data Cloud AI within its first year of launch. While AI adoption is still in its early stages, we’re already seeing a meaningful impact, with Zeta’s consumption revenue increasing over 40% in 2024—a significant acceleration from 2023. With this launch, which combines strategic intelligence with autonomous execution, Zeta is giving businesses the ability to move faster, make smarter decisions, and scale growth like never before.”

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Christian Monberg, Chief Technology Officer and Head of Product at Zeta Global, added: “We are still in the early innings of generative AI, but today’s launch of Agentic Workflows marks a turning point for the industry. Zeta has spent years pioneering AI in marketing and refining our architecture to enable true transformation. Agentic Workflows allows marketers to move beyond siloed AI tools to interconnected systems that work autonomously, unlocking a new era of efficiency and effectiveness.”

Agentic Workflows: AI-Driven Automation for Smarter Marketing

Zeta’s fully customizable Agentic Workflows enable marketers to integrate Zeta’s generative AI agents into cohesive systems that execute complex tasks across the customer journey. Unlike one-size-fits-all AI tools, Zeta’s AI agents can be tailored to specific business requirements and combined to create adaptive workflows that drive impactful results.

By automating repetitive and time-consuming processes, Agentic Workflows allow marketers to focus on higher-value strategic initiatives. Key automation capabilities include:

• Programmatic Media Optimization: Automates audience segmentation, media planning, real-time bidding strategies, and continuous campaign performance adjustments.
• Customer Journey Optimization: Identifies behavioral drop-off points, recommends engagement strategies, and conducts A/B testing to enhance customer interactions.
• Campaign Creation: Defines target audiences, forecasts CTV campaign performance, generates creative briefs, and automates billing processes.
• Data Onboarding: Analyzes, maps, and transforms unstructured data for seamless integration into the Zeta Marketing Platform.

To enhance usability, the Zeta Marketing Platform offers an intuitive, guided framework that allows marketers to build custom AI agents tailored to their business needs. Additionally, a growing library of ready-to-use AI agents provides instant solutions for automating critical marketing functions.

With the launch of AI Agent Studio and Agentic Workflows, Zeta Global is setting a new standard for AI-powered marketing, enabling businesses to drive smarter decision-making, increase efficiency, and scale their growth in an ever-evolving digital landscape.