2X Acquires Outbound Funnel to Expand RevOps, AI GTM Services

2X, the leader in subscription-based go-to-market services, announced the acquisition of Outbound Funnel, a premier revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence platforms across the modern GTM technology stack. As the longest-standing partner for leading platforms including Gong, Outreach, SalesLoft, and 6sense, Outbound Funnel brings unparalleled expertise in implementation, optimization, and managed services. This strategic acquisition significantly expands 2X’s revenue operations capabilities and reinforces its position as the definitive subscription-based services partner for comprehensive GTM transformation.

The acquisition brings together complementary expertise spanning the entire GTM technology ecosystem. Outbound Funnel has established itself as the first and longest-standing implementation partner across multiple sales engagement platforms, with over 800 Outreach implementations, 600+ Gong deployments, and hundreds of SalesLoft implementations. The company’s deep cross-platform expertise enables complex migrations and integrations, including transformative projects like consolidating eight separate instances into a unified system for enterprise clients like Intercom, Siemens, Affirm, Asana, and Expensify.

Expanding Revenue Operations Excellence

This acquisition builds on 2X’s strategic investments in revenue operations, including the recent acquisition of Intelligent Demand, which brought best-in-class RevOps capabilities to the 2X portfolio. Together, these acquisitions position 2X as the definitive partner for organizations seeking comprehensive revenue operations advisory and managed services.

“Revenue operations has become the strategic backbone of modern GTM organizations, and AI-powered sales engagement platforms are transforming how these teams operate,” said Dom Colasante, CEO of 2X. “Outbound Funnel‘s position as the first and longest-standing partner across leading sales engagement platforms, combined with their expertise in AI-driven revenue intelligence and complex platform migrations, makes them the ideal addition to our comprehensive GTM services portfolio. Together, we’re delivering the full spectrum of technology implementation and managed services that revenue leaders need.”

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AI-Powered GTM Technology Leadership

Outbound Funnel operates at the center of the AI-powered sales engagement ecosystem, with deep expertise across platforms leveraging conversation intelligence, predictive analytics, and automated workflows. The company’s comprehensive partner network includes AI-driven platforms like Gong for revenue intelligence, MadKudu’s AI prospecting tools, ChiliPiper’s AI-powered demand conversion, and other next-generation technologies. This acquisition positions 2X as the definitive partner for organizations seeking to implement and optimize AI-powered GTM technology stacks with ongoing managed services support.

Strengthening GTM Technology Services

The addition of Outbound Funnel positions 2X as the premier subscription-based partner for GTM technology implementation and ongoing managed services. With Outbound Funnel’s specialized expertise in revenue technology consulting, implementation, integration, project services, training, custom solutions, and managed services, 2X can now offer comprehensive subscription-based solutions that extend GTM technology vendors’ capabilities with ongoing operational support and strategic advisory.

“We’re thrilled to welcome the exceptional Outbound Funnel team to 2X,” said Colasante. “Their deep technical expertise and proven success in transforming revenue operations through technology value realization perfectly complements our scalable managed services model. This acquisition brings top-tier talent from expert implementation consultants to revenue operations specialists who will help us deliver even greater value to our clients.”

Validation from Technology Partners

The acquisition has garnered support from leading GTM technology companies, reflecting the strong partnerships Outbound Funnel has built across the ecosystem.

“We’re excited about 2X’s investment in the revenue intelligence ecosystem through this acquisition,” said Rob Moyer, Global Head of Partnerships of Gong. “Outbound Funnel has been an exceptional implementation partner, and their expertise combined with 2X’s comprehensive managed services model creates exceptional value for organizations looking to maximize their GTM technology investments.”

Proven Success with Leading Organizations

Outbound Funnel’s track record speaks to the quality of their team and approach across the entire GTM technology landscape. Their clients consistently report exceptional results, including 98% adoption rates across sales engagement platforms, 10% increases in win rates through AI-powered conversation intelligence, and significantly accelerated deployment timelines. The company’s expertise spans from complex multi-year migration projects to ongoing optimization of AI-driven revenue operations.

SOURCE: GlobeNewswire