Albacross and Bombora Announce Partnership to Enhance Buyer Intent Data and Account Based Marketing in Europe

Albacross, Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing. This strategic alliance will see Bombora’s comprehensive third-party intent data integrated within the Albacross platform, marking a first-of-its-kind collaboration in Europe.

The integration of Bombora’s Company Surge intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. By leveraging the strengths of Bombora’s data co-op, which captures intent signals across 5,000 websites and over 4 million companies, Albacross will offer an unprecedented level of precision to European revenue teams.

Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

“We are excited to partner with Bombora. Their high-quality intent data is the perfect complement to our ABM and Buying Intent Platform,” said Viktor Carlsson, Co-founder of Albacross. “This integration is a game-changer for European B2B marketers who can now leverage intent data to fuel their sales and marketing efforts with an added layer of accuracy and insights.”

The partnership is expected to transform how companies engage with potential buyers by providing a more nuanced understanding of where customers are in their buying journey. This will enable businesses to deliver the right message, to the right audience, at the right time, improving the efficiency of sales and marketing efforts.

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“Albacross is an ideal partner for us as we expand our reach into the European market,” stated Dale Durrett, SVP Addressability. “Their intelligence platform, combined with our intent data, has the potential to set new standards for what B2B marketing platforms can achieve regarding customer acquisition and growth.”

“ABM is a core part of B2B marketing and advertising strategy because it delivers results, but teams this year and into next are rethinking their approach. This partnership helps to solve that in the European market,” said Mike Burton, EVP Strategic Partnerships and Co-Founder of Bombora. “As we continue to innovate and expand our reach, partnering with Albacross was a move that solidified our commitment to providing enhanced ABM solutions powered by high-quality Intent data.

Starting January 1, 2024, Bombora‘s Company Surge^® intent data will be available for all of Bombora’s customers within the Albacross platform, providing enhanced account intelligence validation and augmentation for free.

“As a natural next step in the evolution of the Albacross platform, the integration of Bombora’s data represents a significant advancement. This collaboration accelerates our value proposition, amplifying the strength of our existing intent data product and bolstering our ABM offering, ultimately making the entire Albacross platform more robust and comprehensive,” said Oskar Johnson Hägglund, Head of Product at Albacross.

SOURCE: CMSWIRE