Gong Unveils New AI Capabilities to Help Revenue Teams Drive Excellence in Execution

Gong, the Revenue Intelligence leader, announced a series of enhancements to its industry-first AI Smart Trackers concept capture technology that users can train to help revenue teams achieve better accuracy, efficiency, and automation in their sales execution. Customers can now leverage insights from AI Smart Trackers – both out-of-the-box and those they have trained – and bring operational rigor into revenue workflows with new AI Methodology Playbooks and AI Scorecard Suggestions.

In today’s hyper-competitive and constantly evolving market, revenue leaders struggle to get the right data to pinpoint gaps in their processes and understand what’s working and what’s not. According to a Gartner^® Press Release, “Eighty-four percent of sales leaders agreed that sales analytics has had less influence on sales performance than what leadership expected.”¹ This gap exists largely because tracking sales processes, such as coaching and methodology adherence, is still based on sales reps manually inputting data into CRM systems.

To address the challenges of ensuring sales leaders have the right data to effectively evolve their organizations, Gong is announcing new AI capabilities to help teams autonomously capture this critical data and operationalize it within their revenue organizations.

• New tools for AI Smart Trackers help business users build workflows, get trustworthy insights, and quickly understand what good AI-generated results look like, without having to depend on data scientists or write code.
• Gong’s new AI Methodology Playbooks let leaders select their sales methodology, then rely on AI Smart Trackers to automatically and accurately detect whether elements of the methodology have been met in customer interactions.
• Gong’s new AI Scorecard Suggestions automatically suggest answers to inform coaching scorecards, making it easier and faster for managers to coach reps consistently.

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“At Canva, we’re big believers in the power of AI and its lasting impact on the workplace. Having invested in AI for years, we’ve seen first-hand how the technology is changing the way people work and collaborate more than ever before. Through our own AI tools we’ve seen how teams are able to produce content at scale, whilst working smarter, more efficiently and productively, regardless if they’re in HR, Sales or Marketing,” said Jorge Bestard, Head of Sales and Success, Canva EMEA. “With Gong, our internal sales teams have been able to improve our win rates by using AI to pinpoint any blockers in the renewals process, enabling faster deals and a more streamlined workflow.”

“AI is already delivering productivity and efficiency benefits to enterprises, but without the accuracy enabled by true contextual understanding of data, the benefits of AI can’t be realized across an organization’s most critical workflows,” said Eilon Reshef, co-founder and Chief Product Officer, Gong. “By bringing deep understanding into and operationalizing insights within key sales processes, Gong gives revenue leaders the visibility, consistency, and scale they need to make key decisions that will drive revenue success.”

AI Smart Trackers enhanced for increased accuracy and trust

Gong’s AI Smart Trackers go beyond keyword recognition by understanding the context of conversations and recognizing the different ways sales teams and customers can communicate a concept.

AI Smart Trackers now enable up to 10 percent more precise tracking of positive and negative signals and concepts found within sales interactions.² After building the trackers, or using Gong’s preprogrammed out-of-the-box options that monitor the most common sales concepts, admins and revenue operations teams can test the models’ accuracy before deploying them to ensure they are delivering the intended results.

SOURCE: PRNewswire