Highspot Brings AI-Driven, Personalized Coaching at Scale to Sales Enablement

Highspot, the sales enablement platform that increases sales productivity, announced its Spring ’24 release, expanding its suite of generative AI capabilities for personalized, just-in-time coaching throughout a seller’s daily work – scaling the positive sales behavior change that drives revenue growth.

The company is also ushering in new advances in content personalization at scale and actionable analytics that give revenue teams the operational rigor to define, execute, measure, and evolve their most important go-to-market (GTM) initiatives.

Salesforce recently reported that only 28 percent of sales professionals expect to meet or exceed quota in the coming year. Meanwhile, Gartner data shows that organizations prioritizing revenue enablement are 80 percent more likely to exceed revenue growth targets. Businesses worldwide have an imperative to embrace and evolve how they enable revenue teams. Highspot’s latest Spring Release delivers innovation to fuel enablement success by expanding the industry’s only natively-built, unified, enterprise enablement platform.

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Patented AI, Enterprise Scale
Highspot is the only enablement vendor with patented AI and the first to deliver a generative AI digital assistant, Highspot Copilot, which, after only a few months of availability, has already made those using it 33% more likely to engage buyers. The company’s Spring ’24 Release continues to realize the promise of generative AI to drive rigorous enablement with capabilities that continuously improve sellers’ behavior.

• Generative AI that coaches everywhere: Highspot is expanding Highspot Copilot’s capabilities for providing sellers with personalized, just-in-time coaching wherever they are in their workflow, reducing manager overhead, and accelerating behavior change.
  • Upcoming Meetings: Give sellers the tools to efficiently prepare for and deliver the right message in every deal conversation, including proactive content recommendations and context pulled from automated analysis of past meetings.
  • Instant Knowledge Check: Sellers can ask Highspot Copilot to quiz them on material in Highspot to reinforce knowledge. Enablement teams can build formal learning programs with self-directed learning to sharpen skills and ensure sellers are ready for any buyer engagement.
  • Skill Feedback: Highspot Copilot provides instant feedback to sellers and their managers across real-world meetings, practice videos, and free response questions, evaluating performance against what good looks like – scaling managers’ coaching capacity and improving seller knowledge retention and skill development.

• Enterprise Content Automation: The Spring Release delivers even more control for enterprise companies with Highspot AutoDocs, which allows users to:
  • Quickly curate, assemble, and customize presentations, accelerating the creation of personalized buyer content.
  • Provide sales with a range of marketing-approved templates directly within Highspot, while giving sellers the flexibility to customize buyer experiences without risking brand and message integrity.

SOURCE: PRNewswire