MarTech360’S Weekly News Roundup With Outreach, SugarCRM, AKOOL, OpenX, Sitecore And More!

Sales EnablementAnalytics Customer Data Platforms
By News Desk
MarTech360

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Outreach Named A Leader In IDC MarketScape: Worldwide Revenue Intelligence Platforms 2024 Vendor Assessment

Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, announced it has been named a Leader in the IDC MarketScape: Worldwide Revenue Intelligence Platforms 2024 Vendor Assessment. The recognition underscores Outreach’s proven ability to deliver innovative solutions that enhance sales processes and drive revenue growth. The Outreach Sales Execution Platform is a comprehensive tool tailored to help sales teams optimize their workflows and boost efficiency. Outreach’s Revenue Intelligence solution provides unparalleled pipeline inspection, pipeline management, and AI-powered Forecasting capabilities surface insights and trends that help revenue and RevOps leaders make decisions about go-to-market processes and take actions to ensure they meet revenue targets.

SugarCRM Awarded Prestigious 2024 Sales And Marketing Technology “Sammy” Award For The Fourth Year Running

SugarCRM, provider of the award-winning intelligence-driven sales automation platform, has been named “Product of the Year” by Business Intelligence Group in the 2024 Sales and Marketing Technology Awards program, also known as The Sammys. The awards honor excellence in helping to solve the everyday challenges organizations have connecting and collaborating with prospects and customers. This is Sugar’s fourth straight Sammy award win; the company previously was named “Product of the Year” in 2023 and 2021 and “Organization of the Year” in 2022.

SOCi Recognized in G2 Summer 2024 Reports in 11 Categories

SOCi Inc., the CoMarketing Cloud for multi-location enterprises, has achieved Leader status in 11 key digital marketing categories in the Summer 2024 Reports from G2, the world’s largest and most trusted software marketplace. This recognition from G2 is based on review form responses from SOCi customers in each related category. These G2 accolades follow SOCi’s release of Genius Search, a groundbreaking application designed to transform local search optimization. In addition, the company recently released SOCi Shield, the only all-in-one proactive compliance solution designed specifically for multi-location businesses and financial services firms.

AKOOL Unveils Revolutionary Web-Based Real-Time Face Swap and Advanced Streaming Avatar Features

AKOOL, a leading generative AI platform for personalized visual marketing and advertising, proudly announces the launch of two groundbreaking features: the Web-Based Real-Time Face Swap and the Advanced Streaming Avatar. These innovative tools are designed to elevate user engagement and enhance interactive experiences across various digital platforms. AKOOL’s Live Face Swap technology revolutionizes content interaction by enabling seamless, real-time face swapping using a device’s camera. Advanced facial recognition algorithms ensure high-quality, natural-looking results, ideal for social media, virtual events, and personalized marketing campaigns.

Sitecore Appoints Eric Stine Chief Operating Officer

Sitecore®, a global leader in digital experience software, announced that Eric Stine has joined the company as Chief Operating Officer. He will oversee all customer-facing functions, unlocking business value for our customers by giving them the power to build compelling digital experiences. “Eric joins Sitecore at one of the most exciting points in the company’s growth, as we advance an innovative and integrated suite of AI capabilities tailored for marketing teams,” said Dave O’Flanagan, CEO of Sitecore.

OpenX Announces U.S. Expansion and International Expansion of TV by OpenX

OpenX Technologies, Inc., a leading global omnichannel supply-side platform, announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the U.K. At the same time, OpenX is strengthening TV by OpenX in the U.S. to future-proof and deliver differentiated, data-driven, curated content to premium, biddable CTV. The international expansion of TV by OpenX marks the first step towards creating a transparent, biddable CTV marketplace in Australia, France, Germany, Italy, Japan, Spain and the UK, allowing buyers (advertisers, agencies, etc.) to continue to target viewers as they choose to watch CTV with peace of mind.

Aleph Group Acquires Entravision’s Digital Advertising Business

Aleph Group, the global leader in connecting leading global digital media platforms with advertisers and consumers in primarily emerging markets, announced the completion of its acquisition of Entravision Global Partners (“EGP”), the digital commercial partnership business unit of Entravision Communications Corporation. This strategic move significantly expands Aleph’s global footprint, solidifying its position as the single point of access for global digital media platforms seeking to reach audiences across Latin America, Asia-Pacific (APAC), the Middle East, Africa, and Europe.

Hightouch Introduces Privacy-Conscious Advertising Activation for European Audiences Through EUID

Hightouch, the leading Composable Customer Data Platform (CDP), enables European Unified ID (EUID) to help participating advertisers reach audiences in a privacy-conscious way across the open web. EUID is an industry-wide identity solution pioneered by The Trade Desk, that turns email addresses into a pseudonymous identifier through sophisticated hashing and salting methods. These allow advertisers to recognize users for targeting, frequency management, and campaign measurement while providing transparency and data control to the individual user. The open-source EUID works in the browser environment, providing a reliable alternative to the third-party cookie.

Adthena Announces Ask Arlo: Empowering Marketers with Real-Time, Conversational AI Data Analysis

Adthena, a leading provider of search intelligence for enterprise brands, announced a major update to Ask Arlo, a groundbreaking conversational AI tool designed to revolutionize the way marketers interact with and gain insights from their search data.  Version 1.0 was introduced in 2023 to help users navigate Adthena. Today’s 2.0 update leverages real-time GenAI to answer customers’ complex questions about their own search data and deliver instant, tailored responses and reports directly within the platform.

LILT Unveils AI Analytics to Deliver Unmatched Insights on AI Impact in Enterprise Localization

LILT, the leading AI solution for enterprise translation and content creation, announced new product releases including AI Analytics and AI Agents as part of LILT AI Day, the company’s quarterly event. The 90-minute live virtual event focused heavily on AI Analytics, which offer enterprises the ability to measurably understand the impact of implementing an AI-powered localization solution. “Ability to measure the quantitative impact of AI on enterprise operations is crucial,” said LILT CEO Spence Green. “With LILT Analytics, every customer now has access to AI-driven insights into every facet of their content production process, providing a comprehensive view of their AI investment’s effectiveness and ROI.”

Cloudinary Implements C2PA Standard for Content Provenance and Authenticity

Cloudinary, the image and video technology platform that powers many of the world’s top brands, now supports adding signed provenance metadata in compliance with the Coalition for Content Provenance and Authenticity (C2PA) and its Content Credentials specification, a standard for embedding secure, tamper-evident metadata in media files. Cloudinary is working to implement the standard with select enterprise customers including Dow Jones. A trusted leader in image and video management, Cloudinary is committed to helping advance the coalition’s mission to increase digital media transparency and fight fake and altered media, especially as AI-generated content becomes more prevalent.

Article Of The Week…..

Marketing Cloud Platforms: Top 5 Must-Know B2B Marketing Platforms

Marketing Cloud Platforms

Marketing cloud platforms are like a big toolbox for companies to manage all their online activities. This involves sending emails, posting on social media, understanding how your audience is interacting with your posts, etc.

A marketing cloud is like a big umbrella that puts all these apps in one place for effective marketing. This way, companies can be more personal and effective in their marketing.

Why? Accenture reported that 91% of customers prefer brands that recognize and provide relevant offers. This article discusses the top 5 game-changing marketing cloud platforms.

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