Pipedrive, the easy and effective sales CRM built for small businesses, introduced Pipedrive Pulse, a powerful new prospecting toolkit designed to help sales teams identify, prioritize, and engage high-potential leads with greater focus and efficiency. The company also announced revamped pricing plans tailored to the real-world needs of growing businesses, along with two significant productivity features—Team Inbox and branched automations—aimed at unifying communication and automating sales workflows.
Prospecting remains one of the most persistent challenges for sales professionals. Pipedrive’s internal research reveals that nearly 60% of CRM users face difficulties with pre-sales activities, particularly lead qualification and nurturing. For lean teams managing numerous roles and opportunities simultaneously, the ability to qualify and prioritize leads quickly is essential. Pulse addresses this challenge by offering lead enrichment, scoring, and nurturing capabilities, all backed by a personalized sales feed—helping teams concentrate on the opportunities that matter most.
With Pulse, users can:
- Enrich leads with missing data to improve outreach precision
- Score prospects based on business-specific criteria
- Automate nurturing with customized email sequences and reminders
- Identify high-priority deals instantly through a real-time, intelligent sales feed
“Pulse is like having a co-pilot for your entire sales workflow,” said Viktoria Ruubel, Chief Product Officer at Pipedrive. “Salespeople are constantly pulled in ten directions at once, chasing leads, switching tabs, updating spreadsheets. Pulse brings clarity to the chaos by helping them focus on the right prospects, take the right actions at the right time and ultimately close more with less effort. It’s smart, fast and built for how sales really happens.”
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Pulse will remain in beta through the end of Q3, with full release expected later this year.
Enhancing Team Productivity with Inbox and Automation Tools
In addition to Pulse, Pipedrive is expanding its platform with two new features to help teams streamline collaboration and automate routine tasks:
- Team Inbox consolidates shared email communication into a unified workspace, enabling multiple users to manage, track, and respond to customer messages efficiently—without ever leaving the Pipedrive interface.
- Branched Automations allow sales teams to create advanced workflows that adapt based on conditions and behaviors, helping personalize customer journeys, automate follow-ups, and scale operations effortlessly.
New Plan Structure Built for Business Growth
Pipedrive also introduced a simplified and more intuitive pricing structure, designed to align with the distinct growth stages of its customers. The new plans include:
- Lite – A streamlined starting point for organizing sales pipelines and leads, complete with essential tools and Pulse’s real-time sales feed.
- Growth – Helps teams build momentum with automation features, nurturing sequences, and forecasting capabilities.
- Premium – Adds precision and scale with lead generation, custom scoring, data enrichment, and contract tools including e-signatures.
- Ultimate – Offers the full capabilities of Pipedrive, featuring enriched data, advanced security controls, usage expansions, and a sandbox environment for testing.
“We heard our customers loud and clear: they wanted plans that reflect how they actually use Pipedrive,” said Viktoria Ruubel. “These updates make it easier for teams to access the features they need, stay focused and grow without friction.”
With these new capabilities and customer-focused updates, Pipedrive continues to strengthen its position as a sales CRM purpose-built for small businesses—one that helps teams do more with less by delivering clarity, automation, and flexibility where they need it most.
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