Salesloft Introduces New AI-Powered Buyer Signal-Based Selling Capabilities

Salesloft, provider of the only Revenue Orchestration Platform that prioritizes, automates, and recommends actions to help revenue teams close more business, announced new AI-powered signal-based selling capabilities. With these new capabilities, Salesloft can now ingest recommended content from Drift, customers’ own systems, and third-party systems to deliver a more tailored end-customer buying experience. The breadth and depth of these signals help customers drive a more holistic and effective go-to-market motion.

“Salesloft Rhythm has been capturing signals from across our partner ecosystem and prioritizing actions for sellers since its launch in June 2023. These new AI capabilities give our customers the ability to act on the buyers’ digital footprint, not just with the signal but with recommended content that comes along with the signal. This helps customers deliver a more targeted and relevant buyer experience.,” said Ellie Fields, chief product and engineering officer at Salesloft. “In addition, we’ve seen a lot of excitement over customers’ ability to connect to proprietary data to create custom workflows, such as using signals from business intelligence apps to trigger upsell and cross-sell workflows. Salesloft is the only provider who can orchestrate signals to insights, insights to action, and actions to outcomes across a customer’s entire revenue tech stack – and all from a single platform.”

Examples of buyer signals coming from the partner ecosystem include buyer intent signals from G2 and engagement with content through Highspot or Seismic. Signals generated by first-party data coming from Drift include web page views, video views, and chatbot conversations, while custom API signals are unique to a customer’s business, product, and sales process. For example, an account manager could be alerted to a customer account reaching license capacity, triggering a signal to drive an action.

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Once buyer signals are captured, they are analyzed and prioritized as actions in a seller’s workflow by Salesloft Conductor AI. Salesloft makes it easy for sellers to act on them by automatically creating individualized follow-ups based on each buyer’s activities and interests, role, and company. In addition, with AI-generated emails in Cadences, Salesloft creates bespoke emails, making each interaction with buyers relevant and personal while reducing the time a seller needs to spend manually personalizing the correspondence.

Unlocking buyer intent and activating signal-based selling with Drift Rhythm Plays

With Salesloft‘s acquisition of Drift in February, revenue teams now have enhanced visibility into the buyer journey, powered by more proprietary customer website data than any other Revenue Orchestration Platform and enabling sellers to reach buyers earlier and better understand their needs.

When high-intent leads or anonymous visitors from high-intent accounts interact with Drift Bionic Chatbots or any Drift-enabled website or email content, the following play is set into motion:

• Engagement data and insights are analyzed by Conductor AI and prioritized as an action in the Rhythm workflow
• Information about when a chat happened and what was discussed is surfaced, helping revenue teams understand what matters to their prospects
• A generative AI driven pre-populated email appears directly in the seller’s workflow, enabling individualized messaging and saving valuable time for sellers.

SOURCE: PRNewswire