ZoomInfo Enhances Copilot with AI-Powered Features to Support Sales Teams Throughout the Funnel

ZoomInfo, the leading Go-To-Market Intelligence Platform, has announced significant updates to ZoomInfo Copilot, extending its powerful AI capabilities far beyond initial prospecting. With this latest evolution, sales teams now benefit from enhanced account intelligence and automation at every stage of the funnel—from the first outreach to renewals and upsell opportunities.

These updates build on the momentum of the Copilot solution, launched less than a year ago, and are designed to accelerate deal progression with precision, speed, and AI-driven insights.

New Copilot Features Empower Full-Funnel Selling

• Streamlined Onboarding & Automated Account Monitoring: Copilot now automatically tracks user-engaged accounts and contacts, removing the need for manual setup. Sales teams can immediately start receiving real-time buying signals via the Activity-Based Account Feed, allowing them to identify and act on high-value opportunities faster than ever before.
• Deeper Account Intelligence for Renewals & Upsells: With an upgraded AI Emailer, account executives can now enhance ongoing relationships, secure renewals, and identify upsell potential. By combining CRM data, historical touchpoints, and relevant account insights, the tool crafts personalized, context-rich messages that support every stage of the sales cycle.
• Integrated Signals Within Salesforce and HubSpot: To keep sellers focused on high-impact opportunities, Copilot now delivers actionable signals directly within Salesforce and HubSpot, empowering teams to stay informed without leaving their existing workflows.
• Smarter Contact Insights for Meeting Prep: Before meetings, Copilot generates concise professional summaries of each participant, enabling reps to personalize their pitch, refer to relevant background, and begin conversations with confidence.
• Alerts for Stalled or At-Risk Deals: Recognizing that deals often slow down before engaging decision-makers, Copilot proactively flags at-risk opportunities. These include accounts where key stakeholders haven’t interacted within 30 days or deals stuck in single-threaded communication—allowing sales reps to intervene early and realign strategy.

Also Read: INFUSE Launches INFUSE ONE: A Breakthrough in B2B Demand Performance Strategy

Transparent Insight Sourcing with Copilot Chat: To avoid digging through emails and meeting notes, Copilot Chat now links directly to the original data source—whether a meeting, email, or call—offering one-click access to context-rich insights at any stage of the deal.

“With our spring Copilot updates, we’re extending our capabilities beyond prospecting to help accelerate late-stage opportunities,” said Darrell Grissen, ZoomInfo’s Senior Vice President of Product Management. “By leveraging the unique account insights and signals only ZoomInfo can provide, we’re giving sales teams the crucial intelligence needed to close deals and drive success in the final stages of the sales process.”

AI-Powered Execution Across the Go-To-Market Journey

As a core component of ZoomInfo’s category-defining Go-To-Market (GTM) Intelligence Platform, Copilot combines industry-leading B2B data with high-frequency buying signals and agent-ready AI to deliver smarter, faster, and more precise GTM execution.

From identifying the right prospects to closing the deal, Copilot helps sales professionals:

• Uncover hidden opportunities
• Prioritize high-value accounts
• Engage decision-makers at the right moment