Zen Media Acquires Optimum7, Creating the First AI-Native, Outcome-Driven Growth Agency

Zen Media, a modern day top pr agency, announced the acquisition of Optimum7, a top e-commerce and Shopify performance firm, in a $10 million deal. The combined company establishes the first AI-native, outcome-driven growth agency, unifying brand visibility, performance marketing, and revenue operations into one integrated system.

With this acquisition, Zen Media moves beyond the traditional agency model to offer a full-funnel growth architecture purpose-built for the AI era. This productized framework is designed for speed, transparency, and scalability, helping brands move from awareness to measurable outcomes with clarity.

Leadership Realignment

• Duran Inci, founder of Optimum7, becomes CEO of Zen Media
• Shama Hyder, founder of Zen Media, assumes the role of Chief Visionary Officer

“This acquisition redefines how agencies deliver growth,” said Duran Inci, CEO of Zen Media. “We’ve eliminated the gap between visibility and ROI by building an AI-native growth platform. Clients no longer need to stitch together disconnected vendors, they get outcomes that are fast, intelligent, and measurable.”

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AI-Integrated Capabilities Now Include:

• Strategic Communications & AI-Enhanced PR
  Storytelling built with visibility signals for both humans and generative search engines.
• Generative SEO + Answer Engine Optimization (AEO)
  Content strategies tailored for Google AI Overviews, ChatGPT, Perplexity, and other LLMs.
• Paid Media & Predictive Performance Modeling
  Forecasted outcomes, algorithm-aware creative, and dynamic budget optimization.
• Conversion Optimization & Technical Development
  UX, CRO, and ecommerce infrastructure integrated with AI testing tools.
• Revenue Operations & Attribution Modeling
  Closed-loop analytics tying every brand investment to buyer behavior.
• Executive Visibility & Thought Leadership
  Amplification across earned press, LinkedIn, newsletters, podcasts, and AI-driven channels.

“We’re not just evolving an agency, we’re creating a new category,” said Shama Hyder, Chief Visionary Officer. “This acquisition sets the foundation for a growth model where PR, performance marketing, and RevOps operate as one intelligent system. It’s not about isolated wins; it’s about sustainable outcomes across the entire funnel.”

Expanding Market Impact

Zen Media and Optimum7 together will serve growth-stage and enterprise brands across key sectors:

• B2B Ecommerce and DTC Brands – Shopify, BigCommerce, Magento, headless builds, CRO, and advanced functionality.
• B2B SaaS & Technology – Demand generation, AI-driven visibility, and scalable revenue infrastructure.
• Industrial & Manufacturing – Distributor portals, product configurators, ERP integrations, and scalable ordering systems.
• Professional Services & Growth-Stage Companies – Lead generation websites, inbound systems, and conversion optimization.

The firm is also preparing to launch new proprietary solutions currently in stealth mode, designed to help brands, and even other agencies, accelerate visibility and measurable growth in AI-powered markets.

SOURCE: GlobeNewswire