Aurora Mobile Partners with 55Haitao to Help Further Penetrate Generation Z Market with Accurate User Reach

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that it has entered into a strategic partnership with 55Haitao.com (“55Haitao”), a leading Chinese cashback shopping guide focused on helping Chinese consumers save money when buying from overseas online stores. Aurora Mobile provides 55Haitao with its push notification solution JPush to help the platform carry out intelligent, accurate, and timely push messaging about promotions and cashback rewards to users, allowing them to easily access useful information among the mass of promotional information. It will effectively facilitate e-commerce transactions and bring 55Haitao more opportunities to deliver sustainable growth.

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Accurate push messaging effectively improves e-commerce marketing efficiency

55Haitao provides extensive, diversified, value-for-money products on its platform, and pushes notifications about time-sensitive discounts, large-amount coupons, cashback rewards and other benefits to users. The shopping guide is very popular among young people, especially Generation Z consumers.

For most Chinese consumers who shop on overseas online stores, accurate push messaging is one of the main criteria when choosing a shopping guide. In particular, Generation Z consumers, who value individuality, prefer “on-demand” recommendations. With the self-defined user tag and alias system and over 10 billion daily push notifications capacity, JPush helps 55Haitao effectively develop and improve user profiles, and refine the requirements of target users leveraging the massive transaction information in its system to push accurate notifications to users and provide them with personalized, high quality overseas shopping experience.

For example, during the recent Summer Shopping Festival of 55Haitao, JPush helped 55Haitao push notifications of rewards information and hot-selling products from more than 7,000 official e-commerce websites such as Amazon, GNC, and Rakuten, with millisecond-level push speed, which benefitted both the platforms and the users.