Airtory, a global leader in creative ad technology, announced a strategic partnership with ADWEB, Southeast Europe’s premier digital ad-tech agency. This alliance brings Airtory’s comprehensive product suite – including its platforms Airtory.com, SocialDisplay.com, and ADCTV.com-to brands and agencies across Greece, Cyprus, and Romania.
The partnership addresses the growing demand for “high-impact” rich media that can be executed with programmatic efficiency. By combining Airtory’s library of over 450 interactive experiences-including Skins, Interscrollers, and Sticky Headers-with ADWEB’s deep regional expertise and premium inventory, advertisers in these markets can now deliver compelling brand narratives that drive measurable engagement.
The Integrated Platform Suite:
- Airtory: The core engine for programmatic rich media, offering 450+ interactive ad formats like Skins, Interscrollers, and 3D ads.
- Social Display: A specialized tool that instantly recreates top-performing social media posts (Instagram, TikTok, Facebook) as high-impact display ads. This allows brands to extend their social reach into the open web without the cost of new content production.
- ADCTV: An interactive video advertising platform that transforms standard video into interactive, shoppable, and personalized CTV-ready experiences. It delivers universally compatible VAST/VPAID tags for all major CTV and OTT networks.
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Unlocking Performance at Scale
Historically, managing complex creative required fragmented workflows and separate vendors. This partnership streamlines the entire lifecycle-from creation to real-time analytics-directly through ADWEB’s regional infrastructure. Advertisers can expect an average 25% increase in engagement compared to standard industry benchmarks, driven by Airtory’s attention-engineered formats.
“In 2026, the quality of the ad experience is the ultimate differentiator,” said Julian Frachtman, Co-Founder and CEO of Airtory. “By bringing our full suite-Airtory, Social Display, and ADCTV-to the ADWEB ecosystem, we are giving marketers in Greece, Cyprus, and Romania a frictionless path to creative excellence across every digital touchpoint.”
Spyros Papageorgiou, CEO of ADWEB, stated: “The digital advertising landscape in Southeast Europe is evolving rapidly, and ADWEB’s role is to ensure our partners are always ahead of that curve. This partnership with Airtory is a deliberate strategic move – one that gives us a best-in-class creative layer across display, social, and most critically, CTV. Interactive video is no longer a future conversation; it is where premium brand investment is heading right now, and ADCTV positions our clients to capture that shift before their competitors do. We are not simply adding another tool – we are redefining the creative standard for the region.”
SOURCE: GlobeNewswire
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