Beeby Clark+Meyler (“BCM”), a leading digital performance marketing agency, has announced the release of “Ventas-AI”, an innovative AI-stack designed for creative pre-launch optimization, creative testing, and generative production of improved ad creative. Ventas-AI enables clients to accelerate learning at scale and provide media algorithms, such as Meta’s, with the creative signals they need to engage and convert the right audiences.
BCM began the development of its AI-stack in partnership with Omneky, a leading generative AI platform for content development and insights. Ventas-AI leverages this partnership to drive creative insights and learnings previously impossible to achieve through traditional human-scale testing.
Also Read: Globant Launches Globant GUT, a Creative Network Reinvented by Tech
“The results have been incredible. BCM can now accelerate creative learning and insights that were not possible through our previous creative testing approaches,” said Max Cammarota, Director of Performance Media for Beeby Clark+Meyler. “The Ventas-AI system supercharges multivariate testing, enabling our clients to realize returns, even before spending a single dollar on media, thanks to our pre-launch optimization techniques. BCM’s partnership with Omneky has been critical to helping us move our vision for AI-enabled performance marketing forward.”
Ventas-AI drastically accelerates the insights obtained from creative testing and optimization – before and after campaign launch – thereby maximizing program performance and ROI more rapidly for BCM’s clients.
“With their Ventas-AI product, BCM is at the tip of the spear on AI-led creative optimization and testing. We’re thrilled about our partnership with BCM, and bringing Omneky’s capabilities to help power their highly performance-driven advertising programs,” said Omneky’s Chief Operating Officer, Elisa Phillips.
SOURCE: PRNewswire
Comments are closed.