Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint
TransUnion announced a partnership between its marketing solutions business, TruAudience®, and Crackle Connex, Chicken Soup for the Soul Entertainment’s advertising sales division. TruAudience will help Crackle Connex create custom audiences from first-party “viewership” data and retarget viewers of Connected TV (CTV) campaigns at Redbox kiosks nationwide.
TransUnion’s industry-leading audience insights, modeling and building solutions will enable Crackle and Redbox to:
- Generate audience insights to score their first-party data and improve monetization strategies.
- Extend audience reach beyond their known customers with advanced modeling capabilities.
- Build custom audiences using persistent identity-based signals, instead of relying on cookies, device IDs or other unstable identifiers.
“Working with TransUnion further increases the value of brand marketers’ advertising dollars so they get more bang for their buck when working with Crackle Connex,” said Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment. “This partnership enables us to bring powerful advertising solutions to our partners looking to leverage the full-funnel metrics that CTV and DOOH can offer. We are excited to offer dynamic data-driven solutions while delivering premium streaming programming and a more connected, engaging experience for U.S. viewers looking for premium video entertainment.”
TruAudience, TransUnion’s marketing solutions business, transforms marketing and media effectiveness with an end-to-end solution suite integrating identity resolution and enrichment, consumer and media insights, data onboarding, omnichannel targeting, marketing mix modeling, and marketing attribution for brands, agencies, publishers and technology providers.
“This collaboration demonstrates how our marketing solutions business provides leaders across the media and marketing world the identity-backed audience solutions they need to reach people as simply and effectively as possible across all media, whether programmatic display or CTV, email or streaming audio,” said Julie Clark, senior vice president of the media & entertainment business at TransUnion.
Redbox is the largest DVD rental service in the US, with approximately 40 million customer loyalty members across 29,000 kiosks in major retail locations nationwide. Crackle Connex was formed in April 2023 to help brands seamlessly integrate campaigns across AVOD, FAST, digital out-of-home kiosks, and through branded content.