EDO and Chalice Forge Partnership to Enhance Programmatic CTV and Digital Ad Campaign Outcomes

EDO, a leading TV outcomes company, and Chalice, a pioneer in AI-driven advertising technology, are excited to announce the integration of EDO’s advanced outcomes data into Chalice’s platform. This collaboration will help optimize Connected TV (CTV) campaign performance by leveraging high-performing regions, enabling advertisers to make more informed buying decisions and maximize return on investment (ROI).

The integration enhances Chalice’s Outcomes AI capabilities, providing advertisers with powerful custom algorithms for precision targeting and measurement. By utilizing engagement data across multiple platforms, including CTV, linear TV, and digital media, Chalice can help drive significant key performance indicators (KPIs) such as share of search, brand health, and website visits.

“Our partnership with Chalice represents a game-changing development for advertisers, as it bridges the gap between ad-driven engagement and broader campaign objectives in an automated fashion,” said Joshua Lee, CTO and Head of Product at EDO. “Through the integration of our data with Chalice’s platform, advertisers can now easily take advantage of real-time, data-driven decisions to enhance campaign outcomes.”

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EDO’s robust database of over 130 million streaming ad airings, combined with predictive engagement signals, allows advertisers to optimize campaigns with precision. Chalice’s tools enable real-time adjustments, ensuring brand lift and campaign success across both programmatic and digital channels. Advertisers can now identify regions with the highest engagement and dynamically optimize media placements to ensure maximum ROI.

For example, if a campaign garners strong engagement in key cities like Los Angeles or Dallas, Chalice’s AI-driven tools will swiftly optimize media buys to prioritize these high-performing regions, while minimizing investment in areas with lower engagement. This level of targeting accuracy helps to allocate resources effectively, ensuring improved campaign performance across platforms such as CTV, Meta, and YouTube—capabilities that were previously difficult to achieve.

“Our work with Chalice on a custom search algorithm showcased the power of precision targeting in underexploited markets,” stated David Nyurenberg, Director of Video Product Development & Innovation at Rain the Growth Agency. “By focusing on areas with strong category search demand but low brand visibility, we successfully drove new customer acquisitions and delivered a return on ad spend that exceeded other strategies. This approach highlights the importance of advanced algorithms in uncovering new opportunities and achieving measurable business outcomes.”

“We are thrilled to be the first to demonstrate significant lift from custom AI trained on EDO’s search data,” said Adam Heimlich, CEO of Chalice. “At Chalice, our mission is to empower agencies like Rain to deliver real, measurable outcomes for advertisers, and now we can offer enhanced search lift to further optimize campaign performance.”

This powerful collaboration between EDO and Chalice ensures that advertisers can unlock new opportunities, optimize campaigns in real-time, and achieve superior results in today’s fast-evolving advertising landscape.

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