IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization’s Board of Directors. Halley has served on the board since March 2021, most recently as the Vice Chair.

Halley takes on the role that was held by Alysia Borsa, Chief Business Officer and President of Lifestyle, Health and Finance, at Dotdash Meredith. Borsa will continue to remain on the IAB Board and on the Executive Committee. Additionally, Shenan Reed, Global Chief Media Officer of General Motors, will move into the role of Vice Chair.

“The strength of IAB — and the strength of our industry — depends on our ability to attract the very best talent to our Board. John and Shenan bring a wealth of experience, a readiness to confront the industry’s toughest challenges, and a thirst for innovation that is inspirational. This year will be meaningful as we are grappling with trends defining the digital ecosystem, from the seismic shift in privacy and addressability, AI, unified identity and the retirement of third-party cookies. I’m so pleased to welcome them aboard,” said David Cohen, CEO, IAB.

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“I am eager to work alongside Alysia, David, Shenan, and the rest of the board to ensure we are helping all stakeholders improve and evolve the digital ecosystem during such a critical time,” said Halley. “IAB is doing important work, and I look forward to contributing additional perspective as we map our path to the future.”

“The trajectory of digital growth hinges on the strategic decisions we make today,” said Reed. “Collaborating with John, David, and the entire IAB Board on the intriguing challenges ahead, we will have an increased emphasis placed on initiatives supporting sustainability, diversity, and breakthrough creativity at scale. Our choices now pave the way for better consumer experiences with media, and a markedly different industry by 2030.”

New members of the IAB Board of Directors elected to a three-year term include:

• Kristi Argyilan, Senior Vice President, Retail Media, Albertsons Media Collective
• Michael Scott, Vice President of Ad Sales and Operations NA, Samsung Ads
• Jason Spero, Vice President, Global Product Lead, Google

Current board members re-elected for a new three-year term include:

• Alysia Borsa, Chief Business Officer and President of Lifestyle, Health & Finance, Dotdash Meredith
• Patrick Harris, President, Americas and Partnerships, Snap
• Lisa Howard, Global Chief Revenue Officer, Hearst Magazines
• Norm Johnston, Global Head of Advertising Strategy, NewsCorp
• Joy Robins, Global Chief Advertising Officer, The New York Times
• Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising
• Aaron Sobol, Head of Media Investment, U.S., Unilever

SOURCE: PRNewswire