Marketing Architects and New Engen Join Forces to Help Brands Connect TV and Digital

All-Inclusive TV agency Marketing Architects announced a partnership with New Engen, a digital marketing agency recognized for its performance roots and growing brand strategy leadership. New Engen joins a roster of strategic partners working with Marketing Architects to help brands build more connected, full-funnel campaigns.

As marketing leaders look to better align their brand and performance efforts, the gap between TV and digital has become harder to ignore. This partnership supports marketers in closing that gap, combining strengths in digital media, creative, and consulting with national-scale TV capabilities.

“Marketing effectiveness depends on aligning brand and performance, not treating them as tradeoffs,” says Heather Johnson, Sr. Director of Strategic Partnerships at Marketing Architects. “Our partnership with New Engen supports that goal by connecting strategies across TV and digital so campaigns work harder at every stage.”

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“The days of treating TV as a brand channel and digital as a performance channel are over,” says Kevin Goodwin, SVP Strategy and Growth at New Engen. “This partnership is about collapsing that divide and designing campaigns that perform from awareness to conversion.”

The partnership reflects Marketing Architects’ ongoing work to expand collaboration with experts who share a commitment to performance, creativity, and lasting marketing effectiveness.

SOURCE: BusinessWire