Ogury, a leader in data-driven advertising solutions rooted in privacy, announced its strategic partnership with 51toCarbonZero (51-0), the exclusive net zero platform designed to power growth for marketing and advertising leaders. This partnership marks a significant milestone in Ogury’s ongoing sustainability efforts as the company accelerates its journey to achieving net zero emissions.
Following Ogury’s commitment to The Climate Pledge in 2021 and the successful completion of three comprehensive Greenhouse Gas (GHG) assessments, the company has gained a clear understanding of its carbon footprint. With this insight, Ogury is taking decisive steps to minimize its environmental impact. Armed with a mature emissions baseline and a solid reduction roadmap, Ogury has turned to 51-0 for its cutting-edge AI data automation capabilities and tailored expertise in adtech sustainability. This collaboration will enhance Ogury’s emissions visibility and expedite progress toward its ambitious net zero target.
“Environmental responsibility is not an add-on for us—it’s embedded in how we operate, innovate, and grow. As we advance toward net zero, it’s critical we pair our strong foundations with targeted expertise that understands the unique emissions profile of digital advertising. 51-0 brings the deep industry knowledge and pioneering solutions we need to lead responsibly in this space. Through this partnership, we aim to set new benchmarks and share best practices for sustainability within adtech while tackling climate change head-on,” said Nathalie Pannequin, Senior Culture Lead at Ogury.
Also Read: LoopMe Partners with Cedara to Drive Sustainable Advertising Through Carbon Intelligence
As part of the partnership, 51-0 will assist Ogury in its fourth GHG assessment and further refine its global emissions reduction roadmap. The partnership will provide more granular emissions measurement and analysis across Scopes 1, 2, and 3, ensuring that sustainability is embedded even deeper into Ogury’s operations. This collaboration aims to optimize the environmental impact of Ogury’s product offering, particularly in ad delivery, while also promoting more responsible consumption throughout the digital advertising ecosystem.
Leveraging 51-0’s platform and climate advisory services, Ogury will gain enhanced tools to track sustainability progress, make data-driven decisions on operational efficiencies, and uncover opportunities for cost savings. This partnership reinforces Ogury’s belief that environmental action is not only an ethical imperative but also a strategic business opportunity—building trust and long-term value with clients, suppliers, investors, and employees.
“Ogury is a brilliant example of how climate leadership can evolve with integrity. Moving from measurement to impactful action, Ogury is now opening up opportunities to create additional revenue lines and generate operational efficiencies in a complex, fast-moving sector. We’re excited to support the team as they shape what responsible advertising looks like in a net zero future,” said Richard Davis, CEO & Co-founder of 51toCarbonZero.
This partnership spans Ogury’s global operations, covering 19 countries and 33 markets. It ensures a unified, comprehensive approach to sustainability and further strengthens the environmental pillar of Ogury’s ESG (Environmental, Social, and Governance) strategy. In addition to its environmental efforts, Ogury continues to focus on fostering diversity and inclusion, promoting responsible business practices, and creating long-term stakeholder impact.
Comments are closed.