Pacvue, the first AI-driven Commerce Operating System, is now partnering with Tesco Media. This collaboration will enhance retail media activation for brands in the UK. This collaboration works seamlessly with Epsilon Retail Media. Advertisers can activate and optimize their sponsored product campaigns on Tesco using Pacvue. They can also measure their campaign performance right there. It also lets them manage campaigns across other leading retail marketplaces.
“This launch marks a major step in Pacvue’s ongoing expansion across key European markets,” said Tommy Burton, Vice President of Global Partnerships at Pacvue. “Global brands can now manage Tesco Media advertising within the same platform they already use for other major retailers, delivering a unified global strategy with local market relevance and seamless access to the UK’s most important retail media network.”
As part of the collaboration, Pacvue and Tesco Media have jointly developed ‘Sales at Checkout’, a proprietary reporting metric that sharpens visibility into campaign outcomes. Purpose-built for Tesco’s fulfillment-based attribution system, the metric is harmonized within Pacvue’s reporting suite to maintain cross-retailer consistency. Advertisers can choose to assess performance using sales at checkout or fulfillment, enabling more flexibility and nuanced evaluation of media investments.
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“At Tesco Media, we’re committed to helping brands connect with our customers in more meaningful and effective ways,” said Florian Clemens, Director of Strategy, Proposition & Measurement at Tesco Media. “Our collaboration with Pacvue strengthens that mission by giving advertisers greater ease of use, flexibility and performance insight within our retail media platform. Together, we’re unlocking new opportunities for brands to grow while improving the shopping experience for our customers.”
Pacvue now brings its complete set of analytics, automation, and optimization tools to Tesco Media campaigns. Advertisers can now scale their efforts with speed and precision. Key capabilities include:
Key Capabilities Now Available for Tesco Media Campaigns
Advanced Reporting & Insights: Gain a full view of performance metrics across retailers. This includes Share of Voice and customizable dashboards. Use these tools to enhance your category strategy.
Automation Suite: Use rule-based tools to optimize bidding, budget pacing, and dayparting. This cuts manual work and boosts return on investment.
Unified Global Operations: Streamline workflows. Perform bulk operations and tag efficiently. This mirrors processes in other retail channels. It eliminates the need for retraining or extra tools.
“This integration marks a significant milestone for global agencies like ours,” stated Luis Martinez, Vice-President for WPP Commerce UK. “It enables media strategy and activation teams to manage UK retail media campaigns with the same level of precision and visibility we’ve achieved with other major retailers. The unification of reporting and automation across markets allows our teams to concentrate on strategy and growth, rather than navigating disconnected systems.”
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