Taboola, a pioneer in native advertising for over a decade, has redefined performance advertising with the launch of Realize—an industry-first platform designed to deliver scalable performance outcomes beyond search and social media.
Leveraging Taboola’s proprietary data, advanced AI, and an expanding range of inventory and creative formats, Realize is built to drive measurable results. While advertisers seek comprehensive solutions across the marketing funnel, many existing full-funnel services struggle to optimize each stage effectively. To address this gap, Taboola is now offering Realize to all advertisers focused on performance.
Advertisers currently allocate $25 billion annually to demand-side platforms (DSPs) and niche AdTech solutions in pursuit of performance outcomes. However, these channels often lack the necessary expertise, scale, and data to generate strong results. DSPs primarily cater to video and CTV, making them ideal for brand awareness but less effective for performance marketing. Additionally, many AdTech providers lack the scale needed for sustained success. Taboola also estimates that nearly $30 billion in social media ad spend suffers from diminishing returns, with 75% of performance advertisers citing audience saturation, rising costs, and ad fatigue as key challenges. In total, a majority of the $55 billion spent on performance advertising is failing to maximize return on investment.
Realize stands out as the only independent performance platform that extends beyond search and social media, delivering scalable results through Taboola’s exclusive inventory, first-party data, and AI-driven optimization. The platform simplifies performance advertising, enabling brands to execute high-impact campaigns across the world’s most trusted publishers, OEMs, and apps.
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Key Features of Realize
Expanded Ad Supply: Beyond Native Placements
For the first time, Realize allows advertisers to access display ads and additional high-visibility placements across Taboola’s extensive network, which includes premium publishers, apps, and OEMs such as NBC News, Yahoo, Xiaomi, and Samsung. This expansion enables advertisers to reach highly relevant audiences across top-tier digital properties.
AI and Data-Driven Optimization: Maximizing Performance at Scale
Powered by an advanced AI engine, Realize identifies the most effective opportunities for campaign success across Taboola’s premium network. The platform leverages proprietary code-on-page integrations with publishers, offering unique signals that optimize ad placements with unparalleled accuracy.
Seamless Creative Integration: Effortless Deployment Across Channels
Realize provides a streamlined experience for performance advertisers, allowing them to repurpose creative assets from social media and display campaigns. This enables instant deployment of high-performing ads across a diverse range of publishers and apps, ensuring optimal engagement and conversion.
Industry Reactions
“Every business deserves a chance to grow and succeed,” said Adam Singolda, CEO at Taboola. “Performance advertising beyond search and social media has been far too difficult for too long, however. Advertisers have settled on search and social media simply because there has been no viable alternative. Spending money with DSPs and CTV is great for branding but not optimized to drive performance, and running display with hundreds of advertising tech companies at low scale is simply not worth marketers’ time. Amazon started in 1994 and did a great job winning the book business by 2000, which allowed them to go into owning all of e-commerce. This is our ‘Amazon moment.’ After many years of success with native ads, it’s time to go after all of performance advertising. We can do a lot more for advertisers, and a lot more for publishers. Today is an exciting day for me and us at Taboola.”
“Taboola’s new technology platform, Realize, expands the potential for success with our performance marketing. Realize provides more options to connect with customers in engaging and prominent ways through a vast network of trusted publishers globally. We expect Realize will greatly benefit our advertising reach and ROI, and we’re excited to use it,” said Julie Hansen, CRO & US CEO at Babbel.
“Taboola has been a longstanding partner for eToro, providing the technology and team that has helped us excel in reaching customers. Taboola’s new Realize technology platform helps us go even further, driving success for our performance-focused campaigns and helping us to achieve our customer acquisition goals. We look forward to continuing to grow using Taboola and Realize,” said Nir Szmulewicz, CMO, eToro.
“We praise Taboola’s end-to-end approach to ensuring performance advertising success,” says Jeff Ratner, President Media, Data, Analytics at Quigley-Simpson. “We have worked with Taboola for many years and they have shown the technology and expertise needed for driving true ROI for our campaigns. Realize shows promise for going even further, bringing the best of all worlds—AI that works to find us the best outcomes, audiences that are uniquely engaged, and placements that are highly visible that live on trusted publishers.”
“For a media agency that has always been on the cutting edge of performance marketing, as we are at EVERSANA media, I could not be more excited to leverage Taboola’s new performance platform, Realize, which brings to life end-to-end performance campaigns. With Realize, you have the marriage of both audience engagement and scale, along with outcome-driven AI. I think this type of strategic pivot into performance is going to yield major dividends for Taboola and its clients,” says Justin Chase, EVP, Media at Eversana.
With Realize, Taboola is redefining the performance advertising landscape, providing advertisers with a powerful alternative to traditional search and social strategies. By harnessing AI, first-party data, and premium inventory, Realize delivers unparalleled outcomes at scale, empowering brands to achieve their marketing goals with precision and efficiency.
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