The Trade Desk Appoints Will Platt-Higgins as Executive Vice President of Business Development, North America

The Trade Desk announced the appointment of Will Platt-Higgins as Executive Vice President (EVP) of Business Development for North America. In this role, Platt-Higgins is responsible for leading business development strategy across North America, aligning the company’s revenue growth objectives with the evolving needs of brand marketers and agencies. Based in New York, Platt-Higgins reports to Jed Dederick, Chief Revenue Officer.

A respected industry leader, Platt-Higgins has over three decades of experience in global advertising and brand strategy. During his 12 years at Meta, he led its global client and agency partnerships business, developing commercial growth strategies and expanding partnerships with the world’s top agencies and brand. Before Meta, Platt-Higgins led Procter & Gamble’s multi-billion-dollar global hair and air-care businesses at WPP’s GREY Group, helping to drive growth across the portfolio of brands.

“Will brings extensive industry leadership to The Trade Desk at a time when agencies and brands are leaning into the power of programmatic more than ever,” said Jed Dederick, Chief Revenue Officer, The Trade Desk. “I’m thrilled to have Will join our team as our clients look to apply data to get the most out of every advertising dollar and show the impact on actual business growth and differentiation.”

Also Read: Infolinks and Scope3 Partner to Drive Sustainable Digital Advertising with Green Media Innovation

“The Trade Desk is leading the future of advertising because it combines relentless customer focus with unmatched innovation,” said Platt-Higgins. “As media buying and creative strategies evolve to reflect our dynamic media consumption, agency and brand partners are turning to us for one reason – results. Our platform empowers smarter, evidence-based decisions through objective, transparent technology that drives real business outcomes. I’m thrilled to join a team that’s not only keeping up with change—but defining it.”

SOURCE: Businesswire