VideoAmp Announces Key Updates to Leadership Team; Peter Bradbury is Appointed to Chief Commercial & Growth Officer

As VideoAmp continues on its mission to redefine how media is valued, bought, and sold, the adtech pioneer announces key updates to its leadership team that set the company on an accelerated path to growth. The changes reflect the company’s goal to streamline operations and dedicate focus to future growth and high-value partnerships in the year ahead. These strategic moves position VideoAmp to continue leading the rapid industry evolution in media measurement and advanced currencies.

CEO Ross McCray is transitioning to active Founder, Board Member & Shareholder. Since he founded the company in 2014, McCray has been instrumental in ushering in innovative technology to disrupt the advertising measurement and currency landscape at a time when content consumption has become increasingly fragmented and complex.

“This was an extremely hard and emotional decision for me. I always knew after starting VideoAmp – if we were successful – this day would come. I have wished and dreaded for this day to come for 10 years. I love this service. I love our mission, employees, clients and partners. But it is time for me to pass the baton and return back to my original love and roots of earlier stage company building. I continue to be deeply committed to VideoAmp for the long term. I will remain active and a part of our company as our Founder, Board Member and Shareholder. I look forward to working with you all in this new way,” said Ross McCray.

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Media and entertainment veteran Peter Liguori assumes the role of Executive Chairman. As Former CEO of Tribune Media, COO of Discovery Communications, Chairman of FOX Entertainment, CEO of FX and long-time VideoAmp board member, Peter is focused on rounding out and cultivating the continued success and momentum of VideoAmp’s best-in-class leadership team.

Former Nielsen senior executive Peter Bradbury joins the VideoAmp executive leadership team in the new role of Chief Commercial and Growth Officer. A widely respected media and advertising leader with over two decades of operating experience and a proven track record of accelerating growth and driving transformation in a highly competitive and rapidly evolving marketplace, Bradbury brings extensive experience building effective commercial operations and enablement infrastructures to drive client satisfaction across multiple verticals, including consumer packaged goods, television, digital, audio, sports, gaming and entertainment. He will spearhead VideoAmp’s accelerated growth trajectory by leading all client, business development and commercial transformation initiatives to solidify VideoAmp as the new currency standard.

“Pete Bradbury’s addition to our team represents not only VideoAmp’s commitment to solidify our hold as the new currency standard, but it also showcases the transformation of our strategy to focus and serve the industry’s client base with a well respected and trusted industry leader,” said Peter Ligouri. “Pete’s decades of advertising, measurement and deep connections across the industry will fast-track us to serve and provide winning solutions for the industry’s measurement needs. His proven record of driving high levels of client satisfaction while attracting top tier talent has been a formula for sustained success and we are delighted to have him join the VideoAmp team at such a pivotal moment in our history.”

SOURCE: Businesswire