Billups expands footprint in EMEA with the acquisition of Outsight

Billups , a global OOH (Out-of-Home) managed services agency that helps advertisers and agencies power media performance through a proprietary analytics and measurement platform, is pleased to announce the acquisition of Outsight , an independent OOH agency headquartered in Brussels. This acquisition comes on the heels of Billups’ acquisitions of TAC Media in September and OOH Labs in October.

“The addition of Outsight to the group marks an important milestone in our journey to redefine the OOH landscape in EMEA,” said David Krupp, global CEO of Billups. “As an inherently location-based medium, we needed a partner with deep, localized expertise who knows and understands the market inside and out. Jos and his team are second to none in this regard, and their passion for OOH and commitment to excellence reflects ourselves. This makes this partnership not only strategic, but also a perfect cultural addition.”

Outsight is an independent OOH managed services agency offering a comprehensive range of OOH advertising services and solutions, including media planning and buying, campaign management and production oversight. The company is best known for its personalized, efficient OOH campaigns with high impact. In 2023 alone, Outsight worked with more than 150 advertisers to develop and manage more than 940 campaigns across approximately 1.6 million posters.

“In this digital renaissance, technology is not just a tool. It is the key to unlocking personalized, immersive and seamlessly integrated brand experiences,” said Jos Van Campenhout, founder and CEO of Outsight. “Billups is on the front lines of this digital transformation, improving the effectiveness of OOH campaigns by creating personalized, engaging and well-integrated brand experiences. It’s great to join their growing network of localized OOH partners.”

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The acquisition marks Billups’ debut in the Belgian OOH market, a strategic move intended to improve the company’s presence and footprint within the Benelux region, as well as counterbalance the company’s Dutch office and European headquarters. company in Amsterdam. In recent years, the Benelux has emerged as an innovation hub for programmatic OOH, and Outsight played a key role in driving this transformative shift.

“Amid a rapidly evolving, digitalized market where technological investments are indispensable, Outsight recognizes the essential need for a global partner like Billups, who not only provides additional structure and customers, but also contributes technological expertise,” says Koen Van Rhijn, Chief Operating Officer of Outlook. “In a shared vision, together we will take bold steps into the future of OOH advertising, powered by innovation and supported by Billups’ global network, which believes in the power of progress and change.”

“With the acquisition of three new companies, the appointment of several key leaders and the launch of Billups Analytics, the past year has been a remarkable period of growth and innovation for our company,” said Benjamin Billups, co-founder of Billups. “Looking ahead to 2024, our focus will be on integrating our new capabilities, expanding our global footprint and further investing in developing breakthrough technology and recruiting top talent. Our vision for the year ahead is not simply our position remain as the leading independent OOH specialist, but also redefine what is possible in OOH, further enhancing our extensive global network and data-driven solutions to deliver measurable and lasting value to our customers around the world.”

SOURCE: Businesswire